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PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video:

Lexus recalling 3,000 NX 200t CUVs for faulty brake system part

Lexus is recalling about 3,000 examples of the 2015 NX 200t in the US because of possible damage to the ABS actuator during assembly. On vehicles with the faulty part, the anti-lock brakes, traction control and stability control might not function properly. If the ABS is activated while driving, it could cause "a loss of vehicle stability," according to the company. No crashes, injuries, or fatalities have been reported. According to company spokesperson Cindy Knight to Autoblog, affected owners will receive notification by mail of this problem in early July. Dealers will inspect the actuator on the NX200t and will replace it, if necessary. Related Video: LEXUS RECALLS CERTAIN MODEL YEAR 2015 NX VEHICLES TORRANCE, Calif., May 27, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 3,000 model year 2015 Lexus NX 200t vehicles. The involved vehicles are equipped with an Anti-Lock Braking system (ABS), Traction Control System (TRAC), and Vehicle Stability Control System (VSC) which are controlled by the ABS actuator. There is a possibility that a component inside the actuator could be damaged during assembly and later not operate properly. Under some driving conditions, if the ABS is activated, this could cause a loss of vehicle stability, which can increase the risk of a crash. To date, Toyota is not aware of any crashes, injuries or fatalities caused by this condition. All known owners of the involved Lexus vehicles will be notified by first class mail. Lexus dealers will inspect the ABS actuator and if necessary replace it with a new one. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-do-date recall information, customers should contact Toyota Customer Service at 1-800-331-4331, or Lexus Customer Service at 1-800-255-3987. Customers can also access current information on open safety recalls for their vehicles by visiting www.toyota.com/recall or http://www.safercar.gov/ and entering their Vehicle Identification Number (VIN). ###

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350