2013 13 Lexus Gs350 Awd Premium Package Navigaton Htd & Cooled Seats Camera on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Updated Lexus CT200h coming next year, new variants reported

Lexus has had a minor success on its hands with the CT200h, a funky, five-door, sport-luxury hybrid that burst onto the scene in 2011, and managed just over 17,000 US sales in 2012. Worked out to a monthly average, that's nearly 50 percent more units per month than Lexus initially targeted when the car went on sale.
Though it's done well, the CT has been left behind while designers and engineers have reworked the rest of the Lexus lineup, bringing out fully revamped versions of the GS, IS and LS over the past few years. According to a report from Down Under, though, the little CT will get some attention soon.
Speaking to Sean Hanley, boss of Lexus Australia, Aussie site The Motor Report picked up a telling quote about the execs affections for the CT, when he said, "We see the CT200h as our greatest opportunity." Hanley added that a refresh of the CT could happen early in 2014, while a clean-sheet reworking would happen around 2016.

Lexus ES sedan (probably) teased ahead of Beijing debut

Lexus has shared a teaser image of a yet-unnamed future production car, which we believe to be the upcoming ES. The now-familiar spindle grille fills almost the entire image, which Lexus has served us with the tagline "Expect the Unexpected". So, what to expect? Word on the street is that the rear-drive GS saloon is on its way out for good, and the ES would fill its shoes. The 2011-introduced GS has been a slow seller recently, and Lexus might lift the ES to the position of its sole midsize sedan – especially as it moves onto the new TNGA platform already used by the Camry and Avalon, known ES relatives on the Toyota side of things. Let's not forget the ES nameplate debuted way back in the late '80s on a posher Camry with frameless windows, and the models have walked hand-in-hand ever since. The "Unexpected" tagline could be justified by offering all-wheel drive, which would be a first in the ES; the blue tinge of the teaser's Lexus logo refers to a hybrid system, which is also mentioned in the company's teaser tweet. The car will be a global model, which the ES hasn't yet been. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At 7,773 units, the ageing GS's 2017 sales have nearly halved from 2016's 14,878, which also saw a significant drop from over 23,000 cars sold in 2015, when it was last refreshed. By comparison, Lexus sold over 51,000 ES models last year, also topping 2017's Toyota Avalon sales by almost 20,000 cars. Perhaps the more aristocratic GS isn't seen as a viable as the more bread-and-butter ES, which could be imported to Europe for the first time ever. Earlier this month, we reported that GS orders and production are being called off. Lexus will unveil the new car in Beijing later this month. More teasers are likely to be on their way, and with them, we can report more about the car's appearance and likely spec. In a flurry of crossovers, a traditional saloon sounds like a fresh thing to introduce. Related Video: