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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Lexus LC convertible could appear in 18 months, LC F to follow

Auto Express reports that Lexus has a approved a convertible version of the LC, and is close to green-lighting a high-performance LC F trim. The Detroit Bureau reported that the same two models were in development one year ago, citing Lexus sources at the Detroit Auto Show who told the outlet "a number of additional variants" would follow the coupe's launch. The timeline's been stretched a bit between then and now; instead of getting the convertible this year, Auto Express says the "done deal" droptop should arrive in 18 months to two years. It's harder to read what we might get in an LC F. Gossip is that the naturally aspirated, 467-horsepower, 5.0-liter V8 wouldn't be the right motor for a hot LC. That V8 serves in lower-tier F models. so word is that Lexus engineers are considering a 4.0-liter, twin-turbo V8 with around 600 hp. Lexus chose the BMW 650i, Mercedes-Benz S-class coupe, and Jaguar F-Type as competitors to the LC, all of which have convertibles and high-performance trims. Among the specially-tuned challengers, the Jaguar F-Type R comes in with the lowest power figure at 550 hp. Both models would return Lexus to a small, exclusive end of the market where it hasn't held a membership since 2010. Rejoining that soiree — a party hosted by the Germans, because these matters always come back to the Germans — is another huge, and costly, step toward shedding Lexus' somnolent image. Akio Toyoda said the goal for his luxury arm was "that the words 'Lexus' and 'boring' never appear in the same sentence again." A three-model lineup would give the LC a genuine chance to contribute to that aim. Related Video: Featured Gallery 2018 Lexus LC 500 First Drive View 44 Photos News Source: Auto Express Rumormill Lexus Convertible Coupe Luxury Performance lexus lc 500