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The Lexus sprinkles bronze on the 2020 NX 300 Black Line Special Edition

It hasn't even been a full year since Lexus showed the 2019 NX F Sport Black Line, but with the onset of the 2020 model year, another special is already on the way. Lexus is launching a second Black Line Edition on the NX, this time for the 300 model, and this time with bronze accents inside and out. The NX 300 Black Line starts with the $3,720 Premium Package, which has blind spot monitor, autodimming heated side mirrors with reverse tilt, heated and ventilated front seats, the Lexus memory system, a power moonroof, LED daytime running lights and 18-inch five-spoke wheels. On this new special edition, the wheels are differentiated with bronze finishing. Additionally, Lexus paints the normally plastic fender trim to match one of three exterior colors: Eminent White Pearl, Nebula Gray Pearl or Matador Red Mica. Because it's still a Black Line, it has a black grille, a black grille surround, black fog lamp housing and black side mirrors. Inside, the black leather, black dashboard and black headliner are less of the story than is the new decorative bronze pageantry. Lexus used bronze stitching on the door trim, floor mats, center console, seats, and the key fobs.  The Black Line Special Edition is equipped with several modern tech features, including heated steering wheel, and a 10.3-inch infotainment display with Android Auto compatibility and Google Maps navigation. It also has parking assist and a power rear door with kick action. The Black Line treatment can be ordered on front-wheel-drive or all-wheel-drive variants of the 2020 NX 300. It comes with a 235-horsepower turbocharged 2.0-liter four-cylinder that's paired with a six-speed automatic transmission. Including destination costs, the FWD version starts at $45,735, and the AWD version starts at $47,135. They will be available starting November 2019. Design/Style Lexus Crossover Special and Limited Editions crossover AWD

Autoblog Podcast #339

Farewell, Zach Bowman; Pikes Peak 2013; Datsun; 2014 Ram lineup
Episode #339 of the Autoblog Podcast is here, and it's the last rodeo for Zach Bowman before he departs for other pastures. The crew this week consists of Dan Roth, Zach Bowman and Jeff Ross, who talk about the astounding records set at this year's Pike's Peak hill climb, the return of the Datsun brand name and the recently-announced 2014 Ram truck lineup. Of course, we start with the garage and end with your questions and comments. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #339:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350