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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Toyota, Lexus will offer low-cost automated braking system

First, a technology gets better, then it gets a lot better, then it gets less expensive, then it gets a lot less expensive. Advanced driver safety and convenience systems are about to make that last step thanks to Toyota. Centered around a pre-collision braking system, there will be three suites of driver aids known as Toyota Safety Sense C (TSS C) for compact cars, Toyota Safety Sense P (TSS P) for midsized and premium cars, and Lexus Safety System+ (LSS+) for the luxury brand. TSS C pairs a camera with laser radar to provide a pre-collision system that prompts the driver to brake if it detects an impending accident, and can supply additional braking force and automatically brake between seven and fifty miles per hour. There are also Lane Departure Alert and Automatic High Beam. TSS P pairs a camera with more precise millimeter-wave radar. Starting with the three functions in TSS C, it adds pedestrian pre-collision capability and adaptive cruise control. This one will be available first, coming on the new RAV4 Hybrid and Avalon. TSS - either C or P - will expand to three more vehicles by the end of the year. The wallop is in the price: TSS C will be a $300 option, TSS P will cost $500. Compare the Ford Fusion SE, for instance - it's Driver Assistance Package comes with Lane Departure Warning, Automatic High Beams, it has Lane Keep Assist, Blind Spot and Cross Traffic Detection that neither TSS has, but doesn't have any autonomous braking feature. It costs $1,200, but requires you to add the Technology and Luxury Packages for a total price of $3,165. If you want Autonomous Cruise Control, that's another $995, for $4,160 in total. Instead of $300 or $500 on the Toyota. Lexus' LSS+ will come first on the new RX then spread to four more models by the end of this year, and cost between $500 and $635 to add as an option. It also uses a camera and millimeter-wave radar for its vehicle and pedestrian pre-collision system, lane departure warning and lane keep assist, automatic high beam, and auto cruise control. The similar package on a BMW X5, with no pedestrian component, is $1,200. Toyota says both safety suites will eventually be on "nearly all" of it products and all trim levels by the end of 2017.

Lexus adds RC 200t, RC 300 AWD for 2016

Do you really like the Lexus RC 350, but wish it had just a bit lower cost of entry? Good news for you then, as Lexus has just added a pair of new models to its two-door lineup. The RC now mimics the powertrain options for the 2016 IS. The new RC 200t slashes the cost of entry for the two-door Lexus, but it's unclear by how much. Lexus hasn't published pricing for the 241-horsepower, 258-pound-foot 200t, although we can come up with a ballpark based on the four-door model. The IS 200t starts at $38,265 compared to the IS 350's $41,810 price. Assuming the cars are similarly scaled, there's roughly a $3,500 price difference between the 350 and the 200t, so our best guess for the RC 200t is $40,200. As for the new RC 300 AWD, it uses the same 3.5-liter V6 as the IS 300, offering up 255 hp and 236 lb-ft of torque with standard all-wheel drive. As for the RC's other V6 option, the RC 350 will continue to be offered up with both rear- or all-wheel drive. Power output remains pegged at 306 hp and 277 lb-ft of torque. Scroll on for the full press blast on the new RC, which will also come with a smattering of smaller changes for 2016. Related Video: LEXUS RC COUPE ENHANCED FOR 2016 WITH TRIO OF ENGINE CHOICES - NEW TURBOCHARGED ENGINE AND V6 AWD Three Engine Options: 241 hp Turbocharged 4-Cylinder, 255 hp V6 and 306 hp V6 Ultra-Stiff Platform for Exceptional Handling F SPORT Model with Electronic Suspension Damping and Rear-Wheel Steering Available Lexus Enform Service Connect Offers Peace of Mind October 02, 2015 -- The RC luxury sport coupe was introduced to Lexus' stable for the 2015 model year and it returns for 2016 model year with new engine variants. The new RC 200t and RC 300 AWD join the RC 350 for a more extensive luxury coupe line-up that offers drivers more horsepower options to fit their needs. In addition, the Lexus RC features several other changes for 2016. The RC 200t F SPORT and 350 RWD F SPORT now offer optional orange brake callipers and Limited Slip differential. Performance dampers are standard for RC 200t and available for RC 350 RWD F SPORT. Eminent White Pearl exterior paint replaces Starfire Pearl. Drivers can now opt in for additional peace of mind with Lexus Enform Service Connect. Lexus Enform Service Connect (one-year complimentary subscription) allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com.