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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Lexus GS F revealed ahead of Detroit debut

The last time we heard about Lexus' new Detroit Auto Show-bound performance car debut, all signs pointed to GS F. Now, the cat's out of the bag, and we've got the first official images and details of the Japanese automaker's latest performance sedan, and honestly, it's exactly what you'd expect – though that isn't necessarily a bad thing. Power comes from the automaker's 5.0-liter naturally aspirated V8 – the same eight-pot that powers the RC F – good for 467 horsepower at 7,100 rpm and 389 pound-feet of torque that comes on strong between 4,800 and 5,600 rpm. That force is sent to the rear wheels via Lexus' eight-speed automatic transmission. In order to make this F a significantly better-handling vehicle than the standard GS, Lexus is fitting its Torque Vectoring Differential from the RC F, which uses three modes – Standard, Slalom, and Track – to alter torque delivery to better suit different driving dynamics. Lexus has released a few preliminary specifications about the GS F, so we know the sedan tips the scales at 4,034 pounds and will ride on 19-inch wheels with 255/35-series tires up front, and 275/35 rubber out back. This all sounds pretty good, but we can't help feel a wee bit disappointed, especially considering the numbers being thrown down by competitors like the BMW M5 and Mercedes-Benz E63 AMG, not to mention the new 640-hp, 200-mph Cadillac CTS-V that'll also debut at next week's Detroit show. Still, if the Lexus RC F is any indication of the brand's future performance offerings, we don't doubt the GS F will, at the very least, be a super fun car to toss around. Stay tuned for the GS F's official unveiling, next week.

Lexus to replace GX SUV with new TX crossover

There's been a lot of news regarding future Lexus products recently, including spy shots of new RC coupe and NX compact crossover, and reports that a 2+2 coupe based on the LF-LC concept is heading for production. Now, Automotive News says that Japan's #1 luxury automaker is planning to replace the fullsize, body-on-frame Lexus GX SUV with a three-row crossover called the TX.
The article says that the GX, which is based on the foreign-market Toyota Land Cruiser Prado, will get a styling update for 2014 before being phased out in 2016. In a similar move as Infiniti made with its new three-row JX/QX60, the new TX will be car-based, but details are still unknown as to whether it will be front-wheel-drive riding on the Toyota Avalon platform or rear-wheel-drive using the Lexus GS platform. Either way, this new luxury crossover could join the Lexus lineup as soon as late 2016.