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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus' LFA Works now making carbon fiber bicycles... kind of

The LFA Works that produced the Lexus LFA hasn't had too much to do since the 500th example of the V10 supercar left the plant on December 15, 2012. So what are a bunch of carbon fiber experts meant to do with their time when they have some of the world's most advanced CFRP machinery but no engine to wrap it with? Why, make a bicycle, of course - and not just any bicycle, but the kind that costs one million Japanese yen ($10,000 US) and of which only 100 will be made.
Only they didn't really "make" it - the carbon fiber frame was sourced from Takumi, in Taiwan. On the face of it that's a shame, but it makes sense; when you've got a company like McLaren assisting bike manufacturer Specialized produce a road bike, it's clear that 'pushies' have got so advanced that a company can't just hop in and mold a $10K bike in six months. Beyond that frame it's got a Shimano Dura-Ace Di2 group with electronic shifters, and it weighs 15 pounds.
However, the Lexus crafstmen did polish each frame for three hours, and the bike is said to embody the "principles and philosophy" of the supercar, while the brochure for the bike says it represents "a new chapter in Lexus history." That chapter is still all about rarity, though, since there's only one bike headed for Canada and two for the US.

Lexus looking for performance with 600-hp LF-LC?

Lexus has been keeping development of the production version of its LF-LC concept tightly under wraps. Last we heard, that halo GT car had received the green light for production, but that was over a year ago. Since then, things have been pretty silent. Finally though, fresh rumors about the luxury coupe are starting to leak out, pointing toward the model's powertrain lineup.
According to unnamed sources speaking to Motor Trend, the production LF-LC will eventually sport three very intriguing engine options. The base model will reportedly use a naturally aspirated V8 providing around 450 horsepower - very similar specs to the upcoming RC F. The next step up will allegedly be the upcoming hybrid powertrain shared between BMW and Toyota pumping things up to around 500 hp. Finally, a top-of-the-heap F version will use a twin-turbocharged version of the RC F's 5.0-liter V8 to bring output to 600 hp. The insiders even claim that the hybrid and the twin-turbo V8 could find their way into other Lexus products like the LS and possibly even a more beastly RC.
None of this speculation sounds too outlandish. Lexus could get more capacity out of the RC F's tuned V8 by shoving it into other models, and rumors are flying about performance cars spawned from BMW and Toyota's partnership. Given Lexus' recent embrace of turbocharging, even the twin-turbo V8 doesn't seem too dubious. That said, with no hard facts to back up the rumormill, we'll have to keep waiting to see what the LF-LC shows up with.