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Toyota will bring Lexus-based Platform 3.0 autonomous vehicle to CES

The Toyota Research Institute says it will bring its next-generation Platform 3.0 automated driving vehicle to CES next week, an autonomous test car that is notable for incorporating the sensors and cameras into the body, rather than as ungainly attachments, and with the spinning LIDAR rooftop sensor replaced by a more sleek panel of sensors. Platform 3.0 is built on a Lexus LS600hL. Toyota Research Institute says it enlisted CALTY Design Research in Ann Arbor, Mich. and engineers at Toyota's nearby North America R&D center to conceal the equipment. As a result, Platform 3.0 gets a new rooftop weather and temperature proof panel, which it says was inspired by off-road motorcycle helmets, integrated into the available space in the sunroof compartment to minimize height. It's also embellished with chrome trim along the side, where it meets the roofline, and the rear swoops down to integrate with the LS's contour lines. The team also managed to consolidate computational electronics and wiring into a small box in the trunk. Toyota says the Platform 3.0 is one of the most perceptive autonomous test vehicles on the road today, with a design makes the test vehicle easy to build at scale. It gets a Luminar LIDAR system boasting a 200-meter, 360-degree range (the previous version only tracked the forward direction), enabled by four high-res LIDAR scanning heads that help it better see dark objects. Shorter-range LIDAR sensors feature low on all four sides of the vehicle, one on each front quarter panel and on the front and rear bumpers, to detect low-level and smaller objects, like children or road debris. Production begins this spring at the Toyota Motor North America R&D headquarters at low volumes to allow for flexibility, given the rapid rate of development of Toyota's autonomous test platforms. Some will be assembled using Toyota's Guardian dual-cockpit control layout to allow for transferring control between a human test driver and the automated system while keeping the driver as a backup, while the single-cockpit, fully autonomous Chauffeur mode will be shown at CES starting Jan. 9.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Least favorite vehicles of 2017

2019 Lexus LX Inspiration Series is relatively uninspiring

We're a whole month away from the Los Angeles Auto Show, but Lexus is already showing us a special edition LX it plans to debut at the show. Called the LX Inspiration Series, it's an appearance package for the already opulent Lexus SUV. It starts with black paint and black wheels, then adds black trim to the headlights, fog lights and windows. Its grille gets a new dark chrome surround — as though it needed to be any flashier. The headlamp lenses are smoked black as well. Around back there's more black chrome accents around the taillights, license plate surround and back door. Then for what we can only assume is for balance, Lexus gave it a white leather interior. The white leather is complemented by plenty of black leather to create a two-tone appearance. It looks expensive and classy and all of the things that a $100,000 Lexus should be – this special edition climbs over the century mark at $101,715 including destination charges. You do get a fully-optioned version of the LX with the four-zone climate control, heated/cooled rear seats and projector door lamps, but this version is still significantly more expensive than the base Lexus LX which comes in under $90,000. The Toyota Land Cruiser-based LX is ancient at this point, and frankly this doesn't do much to move the needle. No other updates appear to be in the works for now, so you better really like this traditional SUV to go grab one up. Only 500 of these "Inspiration Series" special edition models are planned if the blacked-out exterior strikes your fancy. Related Video: Featured Gallery 2019 Lexus LX Inspiration Series View 12 Photos Lexus SUV Luxury Off-Road Vehicles toyota land cruiser 2018 LA Auto Show

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350