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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2020 Lexus LC 500 Luggage Test | Hey, why not?

I will admit that I initially did this as a joke. A seemingly endless parade of SUVs had been passing through Autoblog Portland HQ, each of which was subjected to my luggage test. Then the 2020 Lexus LC 500 showed up resplendent in metallic Flare Yellow, a shade that attracted gazes like it was on fire. A couple stopped in front of my house and just chatted about it for a while. A little girl exclaimed, "Look, Mom, a fancy car! The yellow is so pretty!" Indeed, little girl, indeed. So really, I had the car, I had the luggage, I'd been doing the tests every week, so hey, what the hell? Turns out I was about to learn something. First thing's first: Open the trunk. It's a fobless process like nearly everything nowadays, but finding the button can be tricky. It's not adjacent to the license plate, rather, it's encased within the right taillight. Once found, you appreciate that it's both hidden and easily accessible.  Once open, there's 5.4 cubic feet of space in this V8-powered LC 500. The 500h hybrid has 4.7 cubes, which would be the same as a Porsche 911's frunk. However, when talking about such small volumes, the shape of the trunk counts for so much more than it would in trunks of larger numerical value. In fact, it can easily matter more than the cubic-foot total, as we're about to see. As a reminder, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  Holy crap! That's the biggest bag and the biggest medium-sized bag. They fit easily and there's some room to spare for some odds and ends. I tried fitting that same big bag in my 1998 BMW Z3, which has a 5.0-cubic-foot trunk. That biggest bag doesn't come close to fitting, going to show the importance of trunk shape, which is particularly deep and wide in the LC, if fairly shallow. It could also fit two of the medium-sized bags and my wife's fancy bag. Quite frankly, this is exceptional for a two-door GT car like the Lexus LC. I started to wonder at this point how a Porsche 911's frunk would do. Thankfully, as it turns out, I did a variation of this test back in 2013 with the previous-generation 911. And to think I was impressed by that.

2021 Lexus LC 500 Convertible First Drive | Is less roof better?

The azure waters of the French Riviera are set ablaze by the setting sun as a cool breeze wafts in from the Mediterranean. The warm breath from the neck-level heaters commendably compensate. The 2021 Lexus LC 500 Convertible turns inland, the road winding through the rocky terrain like an ebony ribbon. A stunning blonde in a vintage Ferrari waves as she passes by; a man resembling Pierce Brosnan, but richer, gives a thumbs up. I'm sure someone is having this experience during their first drive of the new LC Convertible, but it sure isn't me. I'm in Scappoose, Oregon, which is as picturesque as it sounds. It's raining. Hard. An old woman in a Subaru pulls out of the Dutch Bros. So yeah, this won't exactly be a romantic tale of car and locale meeting on equal terms of grandeur. Resplendent in Flare Yellow paint, the LC Convertible couldn't be more conspicuous here if there were literal yellow flares bursting from its tailpipes. Yet, even on the Cote d'Azure, the LC would assuredly stand out. Being the color of an electric banana helps, but it’s a stunning car in any shade. From the A pillar forward, it's identical to the LC Coupe, but as expected, things change rearward. Currently available in two colors — black and "sand" — the four-layer soft top fits snugly over the cabin and creates a much different silhouette than the coupe. Although the LC's shoulder line rises to roughly the same point in both body styles, it meets a black trim piece on the coupe that creates the impression of a "floating" roof that extends deep onto the tail, resulting in a tiny trunk lid. By contrast, that shoulder line meets the convertible's roof directly, which pinches the rear quarter window, abruptly ends the roofline and creates a comparatively vast plain of a trunk lid. From the rear and with the roof up, the coupe is the more elegant car. Roof down, it's debatable. To these eyes, that rising shoulder line creates a bit of the hunchback look you get with the 911 Cabriolet. There are other design changes. The trunk lid kicks up further and extends wider, creating a more pronounced integrated spoiler. Within it is the relocated brake light. Covering the lowered roof is a rigid tonneau cover with humps that neatly align with the back seat's headrests. Between them is a small wind deflector that manages to be enough when the windows are raised to create an impressively serene cabin in the brief moments when the drizzle clears to motor al fresco.