2017 Lexus Es Es 350 Sedan on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2020 Lexus RC F Track Edition First Drive Review | Not the hardcore machine we deserve

THERMAL, Calif. — It's been more than 10 years since Lexus launched its high-performance F models. Ten years. After a full decade you'd think Toyota's luxury division would have it figured out by now, but the 2020 Lexus RC F Track Edition isn't the hardcore machine we were hoping for. Maybe our expectations were too high. We saw its lackluster specs at the Detroit Auto Show in January, but you just never know until you get behind the wheel. And while there's a lot to like here — this is the most powerful and track-capable Lexus since the LFA supercar was launched in 2011 — it's quickly apparent that Lexus' engineers were held back from making the RC F Track Edition what they wanted to make. The RC F Track Edition uses the same naturally aspirated 5.0-liter V8 (2UR-GSE) that powered the IS F sedan in 2008 and the standard RC F since 2015. It's the engine Lexus also uses in the LC 500 coupe and the GS F sedan. The company's strict warrantability standards mean this engine is limited to 500 hp, said Yuuichi Tsurumoto, the chief engineer on the RC F Track Edition and the man responsible for all Lexus F models. So supercharging the engine was out of the question. Increasing the V8's displacement to 5.5-liters or more was explored, but then the RC F Track Edition would have been subject to a gas guzzler tax, and that too was deemed unacceptable. The frustration in Tsurumoto's voice was clear. And while the 5.0-liter's output has been increased slightly for 2020, up to 472 horsepower (+5) at 7,100 rpm and 395 pound-feet of torque (+6) at 4,800 rpm, the RC F Track Edition doesn't get any more power than the standard RC F. Both versions of the coupe also continue to use an Aisin-supplied eight-speed automatic, which is essentially unchanged. Lexus is only going to build "around 400" RC F Track Editions, and it will import just 50 into the United States. That's all. Just 50 cars. And they're going to cost $97,675 including a $1,025 destination fee. Who cares about a gas guzzler tax on such an extreme limited run of a $100,000 factory hot rod? In the age of 797-hp Redeyes and 640-hp Cadillacs, the 472-hp RC F Track Edition may not sound like it would be quick, but it is. With its new launch control and shorter 3.13:1 rear-end ratio, Lexus says it can sprint to 60 mph in 3.97 seconds. That's just a tenth or two off the performance of the LFA. Unfortunately, it's also only two tenths quicker than the standard RC F, which Lexus says now hits 60 mph in 4.2 seconds.

2016 Lexus GS gets 2.0L turbo engine, updated styling

The Lexus GS gets a number of enhancements for the 2016 model year, and the updated sedan makes its official debut in California during Monterey Car Week. The usual mid-cycle refresh styling nip/tuck is evident, but the bigger story is the addition of a new, rear-wheel-drive GS 200t model. Lexus' IS sedan isn't the only one getting turbo-four power for 2016. The GS 200t uses that same 2.0-liter turbocharged four-cylinder engine, good for 241 horsepower and 258 pound-feet of torque. It's paired exclusively with an eight-speed automatic transmission and rear-wheel drive, and Lexus says the GS 200t should be able to achieve 33 miles per gallon on the highway. Not to be left out, the naturally aspirated GS 350 gets a small power bump for 2016. The 3.5-liter V6 now produces 311 hp and 280 lb-ft of torque, up from 306 and 277, respectively. The GS 450h hybrid carries over with its powertrain unchanged, as well as its 29/34 mpg city/highway rating. Other changes for 2016 include standard bi-LED headlamps as part of the reworked front fascia, and a host of technology upgrades. The 12.3-inch central display screen now has full-width map capability, and the controller gets some extra "enter" buttons. Lexus also gave its Enform system some updates, with a Service Connect system. The ever-important Apple CarPlay and Android Auto features are missing from this update, though it's not exactly surprising. Have a look at the updated GS 200t in the gallery above, and scroll down for the full press blast. Related Video: Mingling with the Classics: Lexus Introduces 2016 GS During Pebble Beach Concours Celebrations New GS 200t RWD Model With 2.0-Liter Turbo Engine - More Power and Torque for GS 350 - Restyled Front End With Standard Bi-LED Headlamps - New Available Lexus Safety System + - Upgraded Multimedia Technology and for GS 350/GS 450h Standard Navigation - New Available Lexus Enform Service Connect - New Interior Colors and Wood Trim Selections MONTEREY, Calif. – Aug. 13, 2015 – The Pebble Beach Concours d' Elegance, the premier concours event in the United States, is an appropriate setting for the 2016 Lexus GS models to be introduced. The GS enters 2016 with a bolder design, a new GS 200t rear-wheel drive model and new luxury finishes that match the refinement of Monterey. The Lexus GS continues to feature impressive agility and sporty handling for turns along California Highway 1, as well as comfortable ride quality for extended highway driving.