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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus RC F GT500 is the Super GT car Daft Punk fans will appreciate [w/video]

Lexus Racing's booth designers at the Tokyo Auto Salon clearly loved a certain French electronic music duo when they decided to promote the new Lexus RC F racecar from the Super GT series. The Daft Punk-inpsired race team appeared ready for a pit stop in this promo photo, wearing custom double-breasted suits made from race gear as well as top hats, headphones and reflective sunglasses.
Lexus Racing showed the car in the summer when it was known as the LF-CC, but the Tokyo Auto Salon gave the public the first chance to see the renamed RC F in full race trim. It replaces the aging Lexus SC 430 GT500 car with a sharper, more aggressive racing weapon making 500 horsepower from a 2.0-liter turbocharged four-cylinder engine.
The RC F, Nissan GT-R and Honda NSX form a trio of new models in the top-spec GT500 arm of Super GT, as the class goes through one of its biggest changes in its history. The GT500 class and DTM in Germany are unifying their rules for the new season. The cars have the same limits on exterior dimensions and weight. The only major difference between them is that the GT500 cars are using 2.0-liter turbocharged four-cylinder engines, and the DTM is using naturally aspirated 4.0-liter V8s in its cars.

Lexus UX crossover photo and video released ahead of Geneva

At long last, we have eyes on the production version of the Lexus UX compact crossover that will debut at the Geneva Motor Show next month. The retail-ready model was previewed by the UX concept shown at the 2016 Paris Motor Show, which looked like Batman's loaner vehicle while his Tumbler was in the shop. As one would expect, the UX that customers will be able to buy has filtered out all of the bizarro, leaving what looks like a little Lexus NX sprinkled with unique design cues, such as the upright vents in front and the full-width taillight. Lexus calls the UX its "first urban crossover," for reasons we can't imagine; even the Lexus LX, which could probably drive from Boston to Reykjavik if given a long-enough snorkel, only gets dirty in Jackson Hole or at Whole Foods. More reasonably, Lexus promises "exceptional body rigidity," a low center of gravity thanks to a hunkered-down platform borrowed from the Toyota C-HR, and handling that "will be as agile as a hatchback." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Engine specifics will likely wait until Geneva, but we do know that Lexus trademarked UX 200, UX 250, and UX 250h a couple of years ago. The big-brother NX comes in 300, 300 F Sport, and 350h guises, but is equipped with a 2.0-liter turbo putting out 235 hp in standard spec. Lexus will need room between the UX and NX, but UX competitors like the Audi A3 pump out 200 hp, and the BMW X1 serves up 228 hp. The teaser video above reveals the instrument panel, topped by a widescreen infotainment center that looks like a minimalist rework of the Lexus RX interior. The gauge cluster has physical dividers but appears to be completely digital. You can watch Lexus' livestream from Geneva for all the details we don't have now, or just check back here on March 6 for the particulars and the photos. Related Video: Motorsports Geneva Motor Show Lexus Crossover Luxury Videos lexus ux