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Lexus LF-SA Concept leaks its mini self ahead of Geneva
Sat, Feb 28 2015What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show
2018 Lexus LC 500 Prototype First Drive
Mon, Jan 18 2016Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.
Lexus RC F and SI swimsuit model Lisalla Montenegro compare flowing lines
Wed, 19 Feb 2014Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
If the car doesn't turn heads, Lexus can at least be sure that Sports Illustrated swimsuit model Lisalla Montenegro will, in its latest video. Of course, phrases like, "Hair by over 383 pound-feet of torque," and, "Goosebumps by an aggressively tuned exhaust note," don't really mean anything, but most of the people watching the video aren't going to be reading the copy, anyway. Instead, they will either be focused on the attractive woman or the cool car. Maybe both. Scroll down to check out the video.