2012 Lexus Es 350 on 2040-cars

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Next-gen Lexus RC will be a race car first

There has been one generation of the Lexus RC, the Japanese luxury maker's sports coupe meant to mix it with offerings like the Audi A5, BMW 4 Series, and Mercedes C-Class. Instead of doing that, it has hung back in the enthusiast consciousness with the Infiniti Q60, a car you remember — and remember is actually pretty good — when someone else brings it up. At least one exec at Toyota wants to change that for the next-gen RC, assuming we get one. David Wilson, president of Toyota Racing Development (TRD), spoke to Car and Driver at the recent 24 Hours of Daytona. C/D said Wilson "hinted" the coming RC will look at the Toyota Gazoo Racing GT3 concept revealed as last month's Tokyo Auto Salon for inspiration, the target being to create a better performing race car for global GT3 competitions, which will breed a better performing road car. "ItÂ’s fairly safe to connect the dots and suggest that [the GR GT3 concept] could be a precursor to the next global GT3 car for Lexus," he said.  As we wrote about the GR GT3 concept, Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning the next Lexus RC into a not exactly ripping IMSA and GT3 competitor, as it did with this one, the GT3 Concept could lead development of one or more Toyota Group race cars that, as required by GT3 homologation rules, become one or more road cars. Speaking to Motor1, Wilson and Lexus GM Andrew Gilleland affirmed the coming RC will be a racer first, Wilson saying, "Our Lexus RC F is a dynamite sports car, but I'll be candid and say that itÂ’s not a GT3 car. The current gen that weÂ’re racing right now was an afterthought to make it a GT3 car." That process gets reversed for the next coming, the president confiding to, "Before you put your first line on paper, you decide youÂ’re going to race that car and that shapes the design parameters, the performance parameters of that production car." Gazoo Racing said there'd be a prototype of the GT3 concept on track by the end of this year. We might learn then how Toyota and Lexus plan to push the sporty angle for track and road. As for when a new RC race or road car might debut, the TRD honcho would only say, "hopefully in a couple of years." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.