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Lexus readying hot IS F Coupe

The 2014 Lexus IS sedan has been turning heads and dividing public opinion since we first drove it. Then, as now, we knew that a revamped IS F would be in the offing at some point, but until today we had know idea what form the Lexus would take.
Our first ever batch of 2015 Lexus IS F spy shots has just come across the transom, and the camouflaged coupe - that's right, there are just two doors this time out - is awfully intriguing at first glance. A much more aggressive front end is prominent, as is the slinky roofline that finishes in a pert rear end. The signature IS grille is still in effect here, at least in terms of the shape, and while the headlamps are covered up, we'd expect some variation of the slash-like units on the 2014 IS.
Hinting at the car's performance intentions are large slotted brake rotors with significantly sized calipers, all tucked in behind dark-finish wheels. Quad exhaust tips and a retractable spoiler can be seen at the back of the car.

2021 Lexus LS 500 F Sport First Drive | The Midas Touch

There was one glaring problem with the Lexus LS 500 prior to this year’s refresh: the Remote Touch infotainment system. To put it simply, it was a nightmare to use and a potential deal breaker. As it does in other Lexus products, Remote Touch featured a large display controlled by a laptop-like touchpad that was difficult and distracting to use. Lexus has surely tired of hearing the complaints from reviewers and customers alike, and for 2021, there's a touchscreen. Hurrah! That's clearly the biggest update for the 2021 Lexus LS 500, but the four-door flagship is treated to a number of other improvements for its mid-cycle freshening as well. Considering the totally new Mercedes-Benz S-Class is bearing down in the LexusÂ’ rearview mirror, itÂ’s smart timing. Lexus allowed us to live with both the 2020 and 2021 LS 500s for a couple days to ensure weÂ’d notice every last difference between them. It takes a sharp eye to see what designers have massaged on the exterior. Look closely, and youÂ’ll notice the snazzy Z-shaped headlight fixtures have lost the Z. ItÂ’s a cleaner design, but does subtract from their flashiness. The big spindle grille is present and accounted for — Lexus applies a darker finish to it this year. ItÂ’s still as shouty and in-your-face as it gets for a car in this class, which isnÂ’t easy considering the 7 SeriesÂ’ new snout. Lexus had to redesign the dash for the touchscreen to be reachable. The large 12.3-inch widescreen that was shoved way back and nestled under a hood in the previous two-tiered dash design has been pulled way out to stand on its own in tablet-like fashion for 2021. The illuminated graphic panel that was adjacent to the infotainment screen is gone. The look is ultimately less integrated and harmonious, but at least itÂ’s usable now.  2021 Lexus LS 500 F Sport View 27 Photos Improving how the LS 500 drives was also on LexusÂ’ to-do list with this update. ItÂ’s still powered by a 3.5-liter twin-turbo V6, but Lexus is using a new piston design that makes the engine quieter when cold. The wastegate control was updated to improve both performance and efficiency, and the 10-speed automaticÂ’s shift logic was re-calibrated to be smarter when the driver asks for power. Even with the changes, output is unchanged at 416 horsepower and 442 pound-feet of torque. ThatÂ’s enough to get our rear-drive LS 500 F Sport from 0-60 mph in just 4.6 seconds, all while leaving a long patch of rubber in our wake.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.