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The 2018 Lexus LC starts under $100k, but stay away from the options list

The scintillating and characterful 2018 Lexus LC coupe now has a price tag. The flagship Lexus two-door starts at $92,975 for the V8 LC 500 model with a 10-speed automatic. The hybrid V6 LC 500h will start a bit higher at $97,485. So for under $100,000, you can have one of the best-looking Lexus coupes of all time. However, that gets dangerously close to, and even exceeds, the six-figure range when adding options. Choosing the Touring Package will add $4,000 to an LC 500 and $2,400 to an LC 500h, keeping both models under a hundred grand. The Sport Package with Glass Roof will push the hybrid over the six-figure mark with a cost of $2,750. Both packages add blind spot monitoring, parking assist, heated and cooled seats, and a glass roof. The Sport Package provides Alcantara seats and a limited slip differential, while the Touring Package includes leather seats and a Mark Levinson sound system. Opt for a Sport Package with a Carbon Fiber Roof, and the price jumps significantly. It adds $7,000 to the V8 model for a price of $99,975, and $5,400 to the hybrid for a total of $102,885. For big spenders, there's the Performance Package. The big draws here are the rear steering, active rear spoiler, and variable steering ratio system. It adds $10,000 to the LC 500, and $8,790 to the LC 500h for totals of $102,975 and $106,275 respectively. Related Video:

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350