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Lexus LF-1 Limitless looks like a curvy crossover concept

Lexus released a teaser for a new concept that will make its debut at the 2018 Detroit Auto Show, and it has quite the name. The company calls it the LF-1 Limitless, a name that wouldn't sound out of place on a battleship. According to Lexus, the name was chosen because this concept "is a flagship crossover that redefines the boundaries of luxury." Frankly, the boundaries that make up the high-dollar crossover segment are definitely well-tread by now. What we can tell is that the concept's heavily raked D-pillar suggests it will have a coupe-inspired look similar to the BMW X6 and Mercedes-Benz GLC Coupe. The bodywork features many curvy lines and exaggerated wheel arches. It will be interesting if this LF-1 has flagship size to go with its flagship description, which would put it in competition with the upcoming Audi Q8. This concept is well-worth keeping an eye on, since Lexus has a history of previewing future production models with the LF moniker. Examples include 2009's LF-Ch that became the CT 200h, 2012's LF-LC coupe that became the LC 500, 2013's LF-NX that became the Lexus NX crossover, and 2015's LF-FC that became the new LS sedan. Not everything makes it to production, such as the LF-SA mini car, and the LF-C2 that suggested an RC convertible. But there's a strong enough history of production cars coming from LF concepts that this LF-1 could be the preview of a new production model. Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus ES 300h gets optional side-view cameras and monitors in Europe

In select European markets, Lexus is expanding the availability of one of its newest and most futuristic features. Starting in March, 2020, the ES 300h will have an option for digital side-view cameras and monitors.   Lexus first introduced its side-view cameras and monitors on a production car when it added the tech to the Japanese-market 2019 ES sedan in 2018. Typical side-view mirrors are replaced with camera stalks, which feed video into small five-inch digital displays attached to the front corners of the car's interior.  To ensure an optimum high-definition view at all times, the cameras have numerous weather-proofing features. Built-in heaters prevent freezing, and the aerodynamic design is also shaped so that rain and snow should not affect the quality of the recording. The cameras also have demisters that have their own dashboard switches, as well as a light sensors that help curb headlight glare.  In addition to maintaining quality, the tech has built-in driver aids. When a turn signal is activated, the monitors will automatically show an "extended view" that helps eliminate blind spots. That feature can also be manually activated. Guidelines are also introduced to the monitor when the car is parking or in traffic.  Like normal mirrors, the cameras can be adjusted through controls on the doors. The system has adjustable brightness and the option for automatic camera retraction, too. As pointed out by CarScoops, the option is already available on the ES 300h Takumi on the United Kingdom Lexus configurator. The total package is priced at roughly $2,000, with each of the cameras and monitors accounting for a quarter of the cost. Lexus plans to show off the ES 300h with side-view cameras at the 2020 Geneva Motor Show in March, and the option will be available immediately in the U.K., Germany, Spain, and Poland. The rest of Europe will get it before the end of 2020. Meanwhile in the U.S., the National Highway Traffic Safety Administration (NHTSA) is still testing and debating the safety of the technology. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia Blindspot Monitoring System | 2020 Autoblog Technology of the Year Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content.