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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

World Car Awards finalists snub American-branded vehicles — except for Bronco

The list of World Car Awards has been whittled down to 10 finalists, but only one American brand — Ford — appears among the remaining nine carmakers for this yearÂ’s top award. The Bronco is there, and it also is balloted as a finalist in the design category. The other categories are performance car, urban car, electric vehicle and luxury model. Each category has five finalists except World Car, which has 10. One brand conspicuous by its absence in any category: Tesla. The winner in each is scheduled to be crowned March 27 at the New York International Auto Show in Manhattan. This year marks the 20th year of the World Car Awards and the partnership with the New York show. The selection process involves 100-plus automotive journalists from 29 countries who vote, as they review and test-drive the eligible vehicles for the 2024 awards. Their journey is captured virtually on World Car TV. If youÂ’re counting, the brands that appear most on the six finals lists are Mercedes-Benz (four times), BMW (also four), Hyundai (three), and Volvo (three). HereÂ’s the full listing. A video clip showing all of them is here: World Car -BYD Seal / Atto 4 -Ford Bronco -Hyundai Kona / Kona Electric -Hyundai Santa Fe -Kia EV9 -Mazda CX-90 -Subaru Crosstrek -Toyota Prius -Volkswagen ID.7 -Volvo EX30 World Car Design of the Year Ford Bronco Ferrari Purosangue Toyota Prius Volvo EX30 Zeekr X 2024 World Electric Vehicle BMW i5 Kia EV9 Mercedes-Benz EQE SUV Volkswagen ID.7 Volvo EX30 2024 World Luxury Car - BMW 5 Series / i5 - Lexus LM - Mercedes-Benz CLE - Mercedes-Benz E-Class - Mercedes-Benz EQE SUV 2024 World Urban Car  - Abarth 500e - BYD Dolphin - Lexus LBX - Suzuki Fronx - Volvo EX30 2024 World Performance Car - BMW M2 - BMW XM - Ferrari Purosangue - Hyundai Ioniq 5 N - Porsche Cayenne Turbo E-Hybrid

Lexus LS mid-cycle refresh to restore V8-powered LS 600h hybrid?

When Lexus launched the fifth-generation LS at the end of 2017, the Japanese luxury maker predicted its once-brand-defining sedan would sell 12,000 units per year in the U.S., a threshold the model hadn't reached since 2010. The LS managed 9,301 transactions here in 2018, its first full year on sale, falling back to 5,528 units in 2019. Through the first three coronavirus-affected months of this year, Lexus dealers have sold 801 LS sedans, compared to 1,404 units in Q1 2019. There's a mid-cycle refresh supposedly due for release in the fall of 2021, and the June issue of Japanese magazine Mag-X (translated), via Lexus Enthusiast, claims we're due for a couple of big surprises that could jolt the sales figures. The first shock is that Lexus is supposedly bringing back the LS 600h moniker for an LS with a V8 hybrid powertrain.  Lexus debuted the LS 600h L in 2007 for the 2008 model year, retiring the hybrid trim in 2016. Its heart was a 5.0-liter naturally aspirated V8, and when combined with an electric motor, combined output came to 439 horsepower and 385 pound-feet of torque. The fifth generation introduced the LS 500h that switched to a naturally aspirated 3.5-liter V6, producing a combined 354 hp and 369 lb-ft., taking second place in output to the twin-turbo V6 in the non-hybrid LS 500 with 416 hp and 442 lb-ft. If Lexus were to double back to a V8 after experimenting with a V6 hybrid for four years, some question which V8 would get the nod. The old V8, codenamed 2UR-FSE and still in use in the Lexus LC as the 2UR-GSE, dates back 14 years and is scheduled to retire in two years when the LC-F introduces Lexus' new twin-turbo V8. According to leaked dealer information, that's the same year Toyota and Lexus will stop offering V8 engines in any model with an MSRP under $90,000. Toyota has shied away from turbocharged hybrids, but the next-generation Tundra could change that if rumors of the 3.5-liter twin-turbo V6 i-Force Max engine come true. A twin-turbo V8 LS hybrid would rocket the model back to the top of the range in performance and price, and we could see it breaking the "F" seal on the LS lineup, since it would run counter to everything the German competitors are doing with their standard flagship sedans. Or Lexus could remove the turbos for a better compromise of potency and frugality.