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Lexus teases Detroit-bound F Performance Coupe... again

A few weeks ago, Lexus released a teaser image of its upcoming Detroit Auto Show reveal, simply calling it the "next Lexus F." Now, a new shot of the Detroit-bound car has been sent out, and while we still don't know what the new model will be called, we can tell you this: it's a coupe.
Originally, we assumed the new Lexus F model would be the successor to the IS F sedan. But now that we know it'll be a two-door, it stands to reason that this could be the performance oriented version of the 2015 RC coupe that made its debut at the Tokyo Motor Show earlier this year. Of course, Lexus is still keeping quiet on any specifics, simply stating that the company "will unleash its upcoming F model as a coupe, conceived with grit, an entirely new expression of design and uncompromising performance."
The official name of the new F model is set to be revealed in early January, likely just before its official debut in Detroit. Stay tuned for more, and scroll down to read Lexus' very brief press blast.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus crafts working IS sedan out of cardboard [w/video]

People make model cars out of all sorts of material: wood, plastic, metal... and sure, even cardboard. What sets this one apart is that it's built to scale – as in, full scale – and what's more is that it can actually be driven. Then again, we couldn't vouch for its crashworthiness, so that might not be advisable. The replica Lexus IS sedan was commissioned by the Japanese automaker's UK office and made by two British workshops: Scales & Models and LaserCut Works. It's inspired by the Japanese art of origami and made out of cardboard, except for the working parts and the frame made of steel and aluminum. It's got a fully functional interior, opening doors, working headlights, rolling wheels, and an electric motor. The form is made up of cardboard 10 millimeters (0.4 inches) thick, provided by packaging company DS Smith. The material was laser-cut into 1,700 components, according to a 3D digital model provided by Lexus, and assembled by hand and painstakingly fixed into place by water-based wood glue that has to set for 10 minutes between each step. Little wonder that the whole project took three months to complete. The finished product will be on display at the NEC in Birmingham later this week during the Grand Designs Live Show. But if you're not planning on heading there yourself, you can check it out in the image gallery above and making-of video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 05 Oct 2015 LEXUS UK UNVEILS FULL-SIZE ORIGAMI INSPIRED CAR REPLICA IS MODEL CELEBRATES LEXUS CRAFTSMANSHIP • Created as a celebration of the skills of Lexus's takumi craftsmen and women, capturing the spirit of Creating Amazing in design and engineering • Life-size replica of the Lexus IS, crafted from 1,700 fully recyclable laser-cut cardboard sheets • Created by a five-strong team of professional designers and modellers from UK specialist companies LaserCut Works and Scales and Models, supported by DS Smith (cardboard manufacturers) • Powered by an electric motor, the Origami Car can be driven Brussels, Belgium - There has never been a Lexus like it: sheet metal, glass and plastics have been set aside for the creation of a one-off life-size model crafted in precision-cut cardboard. The remarkable Lexus Origami Car is a faithful replica of the new IS saloon, produced as a celebration of the human craftsmanship skills that go into every car Lexus makes.