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Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.

The 2016 Lexus RX is more of everything [w/video]

Both literally and symbolically, the RX is Lexus. The crossover accounts for more than a third of the brand's overall sales. Last year Lexus moved 107,490 RX 350s, almost as much as every BMW SUV combined. The first-generation RX 300 was such a hit it forced other luxury automakers to follow suit. And the outgoing third-gen model epitomizes the current challenge Lexus faces: it's comfortable, but boring – exactly like the reputation the brand wants to shed. The new 2016 Lexus RX, then, is the Lexus weathervane. In short: more style, space, and technology while retaining the plushness that keeps current owners happy. As is current Lexus tradition, the RX gets a massive spindle grille. And while there are more creases and character lines than before, the overall styling is softer than the angular NX. The conservative approach shows that Lexus took a cautious approach to its cash cow, while using lower-volume models like the RC coupe to push boundaries. Still, Lexus has made an honest attempt at sporting up the RX. The RX 350 retains the 3.5-liter V6 but gets a 30-horsepower boost to 300 hp, and the RX 450h now makes 300 ponies as well. In all-wheel-drive guise, both models can be had in F Sport trim, which brings exterior tweaks like 20-inch wheels and a unique instrument cluster. F Sport models also include an active stabilizer system to minimize roll in corners. All RX models also come with dampers and steering that automatically adjust to the driving situation. Inside, the new RX is loaded up with features, like a standard 12.3-inch infotainment screen and an optional color head-up display. A list of electronic safety features is too long to mention, but includes collision mitigation, lane-keeping assist, and automatic high beams. See the press release below for the full rundown, or just trust us when we say you can get the RX with almost every driving aid out there. The rear seats now feature a power-fold feature, and when the seats are up second row passengers are treated to more leg- and knee-room. That extra interior space comes from an overall stretching of the RX. Wheelbase grows 1.9 inches, while length is up almost five inches. What the new RX doesn't yet have, but we're told is on the way, is a third row of seats. The added versatility of a seven-passenger version should broaden the appeal of the RX to a wider audience. Expect to see the RX 350 and RX 450h in showrooms by the end of the year, with the three-row version coming sometime in 2016.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid: