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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.

Lexus unveils UK-only LC Black Inspiration

Lexus revealed yet another special edition of its LC halo model, this time targeting the coupe model and destined for the UK market. Dubbed "Black Inspiration," it's exactly what it sounds like, only with a nice, British twist. The blacked out look is certainly nothing new, but the LC certainly wears it well.  The finish is called Graphite Black, and like all paint codes for the LC, it's ostensibly unique to the car. Don't bother looking for subtle contrasts or two-tone treatments. Everything from the spindle grille, door mirror casings, headlight and rear light cluster surrounds to the housings for the headlight washers has been done in Graphite Black. The monotone treatment finally breaks inside, which is where the Black Inspiration really leans into its target market. The seat bolsters remain a smooth-grain semi-aniline leather, but the surfaces pick up a tweed pattern that is accompanied by a textured finish on the interior trim that looks almost wool-like to our eyes.  Lexus says the LC Black Inspiration will be available for order in the UK starting Nov. 1.  Related Video:  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.