2005 Lexus Es 330 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus LFA owner gets town to remove speed bump

What do you do if you have enough money to buy a Lexus LFA but can't get the car safely to your house? Get local government involved, of course. Rune Berge Vik, of Stavanger, Norway, did just that after he bought a Lexus LFA (the only LFA in the Nordic region according to tv2.no) last year only to find out that it could not clear a speed bump in his neighborhood.
To remedy the situation, Vik got in touch with his city, which had the speed bump removed. Talk about your tax dollars hard at work. On the other hand, it's commendable that the man actually uses his supercar as a daily driver, and besides, doesn't a street-legal car have the right to access said public streets?

This LED-covered Lexus IS doubles as a display

Why would you put 41,999 LEDs on a 2017 Lexus IS sedan? Well, for starters, because you don't have 42,000 LEDs available, but also to get attention. This car was built as a mobile programmable screen to be featured in a music video by Dua Lipa. (No, we hadn't heard of her either, but that's cool.) It's called the LIT IS, because, well, you know, and it is featured in Dua Lipa's new music video for "Be the One." Lexus says it used a mile of wire to connect all of those light sources (how much must that weigh?) and that together they put out 175,000 lumens, or about the amount of light emitted by 100 100-Watt bulbs. They're even stuck inside the spindle grille. It sort of reminds of the Swarovski crystal headlight option on a Mercedes-Benz S-Class coupe, only if the entire car were a headlight. And the headlight could change color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can see the lighting system in action in the promotional video above. And in the vein of of one-off Lexus IS sedans, don't forget about the Sriracha IS that was shown at the LA auto show. For some reason. Apparently Lexus wants us to pay attention to this car. Related Video: Auto News Celebrities Design/Style Lexus Luxury Sedan lexus is