2004 Lexus Es 330 Sport Edition (black With Black Leather) on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus IS 250 to get new turbo four?

"All show, no go." That's how I described the 2014 Lexus IS 250 F Sport that you see above, when I reviewed it back in November. Don't get me wrong, there's a lot to like about the new IS, but the 204-horsepower, 2.5-liter V6 in the IS 250 is not on that list. In my review, I suggested that Lexus ought to get on the bandwagon of offering a small-displacement, turbocharged, four-cylinder engine in its base IS (like its rivals), and now the folks at Motor Trend are furthering that discussion.
Lexus pulled the wraps off its new NX 200t crossover at the Beijing show recently, and it'll be the first vehicle in the company's lineup to use a brand-new - you guessed it - 2.0-liter turbo-four. With 238 horsepower and 258 pound-feet of torque on tap, that represents a healthy increase over the 204 hp and anemic 185 lb-ft currently being offered with the 2.5-liter V6, and we imagine the fuel economy gains will be rather significant, too. For comparison, the Lexus' four-pot power numbers are very close to the 240 hp and 255 lb-ft offered in the same-sized engine that BMW uses in the 328i.
Motor Trend also posits that Lexus may consider changing the base IS' name from 250 to 200, or perhaps 200t, to properly reflect the new engine's displacement. Of course, that's assuming Lexus doesn't pull a BMW or Mercedes-Benz, and no longer has its alphanumeric names properly reflect the size of the powerplant found underhood.

Lexus IS named Esquire Car of the Year

Esquire holds an annual car of the year award, and for the past four years, only American or German autos, such as the Cadillac ATS and the Audi S4, have earned the publication's top pick. But for 2013, the top pick is from Japan: the 2014 Lexus IS350 F Sport. The publication calls the IS "thrilling first, responsible second."
Upon learning the top pick, we had to make sure we were still reading about a Lexus, though we admit the new IS350 F Sport is indeed a new breed, one that approaches BMW 3 Series levels of performance and handling while maintaining its Japanese identity.
Esquire appreciates the F Sport's new direction, but says, "Crucially, unlike everything else, it's not trying to be the BMW." It claims the 2013 car of the year is an "honest, gutsy, fast set of wheels."