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Finally, Lexus has a sick-looking crossover concept

So, Lexus isn't playing it safe. The Japanese luxury brand revealed a concept called the UX that will be revealed at the Paris Motor Show, and to say it's eye-catching is an understatement. It looks like one of those new-fangled, coupe-styled SUVs, along the lines of the BMW X6, though Lexus isn't explaining exactly what the UX is. It nebulously says the concept is meant to appeal to a "progressive, urban audience living in a connected environment." Sounds like an X6-, or perhaps an X4-fighter, to us. Oh, and probably with Wi-Fi. As you can see, the UX has massively flared fenders (which add an off-road vibe), a raked roofline and huge wheels. Pretty concepty, in other words. Like the NX SUV, which debuted as a concept then went into production largely unchanged, the UX has a lot of angles and curves. Like the NX, it will probably be divisive at first but a strong entry in the crossover segment if it makes it to production (we think it will). Lexus only released this rear three-quarters shot, so we'll have to wait to see what the front looks like. We'd expect Lexus' spindle grille and some snazzy LED lights. Inside, the UX "showcases imaginative technologies for an immersive driver experience, while the interior marries traditional craftsmanship with high-tech manufacturing techniques," Lexus says. Translation: It will be really digital inside with some wood, carbon-fiber, or fancy plastic trim. It debuts Sept. 29 in Paris. Related Video: Design/Style Paris Motor Show Lexus Crossover SUV 2016 paris motor show lexus ux

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus LF-C2 Concept teased ahead of LA Auto Show debut

Lexus is bringing an appropriate concept to the 2014 LA Auto Show in the form of the topless LF-C2 Concept you see teased above (click on the image to enlarge). We really don't have a lot information on this one as of yet, although we only have just over a week to wait.
We can, however, speculate. Does the LF-C2 preview a convertible LF-LC? Maybe. Could this show off a replacement for the IS Convertible, maybe modeled on a RC coupe with a folding-metal roof? That's also a pretty fair possibility.
Proving that social media reveals have well and truly jumped the shark, Lexus will release further teasers of the LF-C2 during a three-day social media campaign. That'll culminate with its LA Auto Show debut on November 19.