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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus GX has quietly more than doubled its sales this year

There are some things in this industry that we're perplexed by, like the infotainment system on our long-term Subaru WRX or why the Mitsubishi Mirage is allowed to exist, among other things. Let's add one more to that group, with the Lexus GX. It's not a particularly bad vehicle for a big, body-on-frame brute, remaining one of the only true SUVs in the mid-size luxury class, alongside the equally old fashioned Land Rover LR4.
Considering these things, then, what we're about to tell you makes very little sense - sales are up 135 percent through last month. The Japanese luxury marque has moved over 5,300 during the first six months of 2014, owing in no small part to a significant price drop over the 2013 model. Today, a GX starts at $49,085, while a year ago, it was $53,445.
Don't mistake this price decrease for charity, though. Lexus specifically built a lower-cost GX to lure in customers. According to WardsAuto, faux leather covers the cabin rather than the real stuff, while the overall package is decontented relative to what you might find in a typical Lexus.

Forza Horizon announces January Recaro Car Pack with LFA N"urburgring Edition

Another month, another car pack for Forza Horizon. This time it's the Recaro Car Pack featuring a motley gang of cars and trucks: the 1983 GMC Vandura G-1500, 1995 Ford Mustang Cobra R, 2012 Cadillac Escalade ESV, 2005 Mercedes-Benz SLR, 2012 Lexus LFA Nürburgring Edition and 2012 Lotus Exige S.
It'll be up for download on Xbox Live on Tuesday, Jan. 1, 2013 for 400 MS Points. As usual, if you have the Forza Horizon Season Pass you can get them all free, and Season Pass holders will also get a bonus car that's not pictured: the 2009 Pagani Zonda Cinque Roadster.
The Pagani is everything opposite to that Vandura, but while you might not ever win anything with the van, you can always use the back of it as a place to give out free hugs. Check out the video and press release below for more details.