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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Ice driving at the Bridgestone Winter Driving School | AutoblogVR

We have two new VR episodes for you this week, both of which come from the Bridgestone Winter Driving School. In one, we get some instruction in the snow and then have a little fun sliding around. In the other, two instructors give a visual demonstration of how rear- and all-wheel-drive cars handle differently in the snow (which also includes lots of fun sliding). You get to experience it all from the passenger seat, with a view in every direction. The Bridgestone Winter Driving School is located just outside the town of Steamboat Springs, Colorado. Facilities include a couple of meticulously maintained ice/snow tracks and a snow skidpad – which, it happens, is the best kind of skidpad. We worked our way up from an all-wheel-drive Lexus NX crossover to a rear-drive Lexus IS, and then the staff gave their drifty demonstration in two similar Lexus IS sedans – one with rear drive and the other with all-wheel drive. There's a preview above, but for the full immersive experience, you'll need the AutoblogVR app for iOS or Android – you can download it for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Lexus Driving Videos VR Original Video lexus is virtual reality lexus nx 360video