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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus celebrates 10 years of F performance with special RC F, GS F

Ten years ago, Lexus launched its F performance brand in a big way with the V8-powered IS F. To celebrate its decade-long life so far, a pair of also-V8-powered Lexus F models, the RC F and GS F, will get special editions. Sadly, they don't get any performance upgrades over the normal models, but they are visually striking. Both cars are finished in a matte paint called Nebula Gray, which the company says makes these special Lexus models the only ones to receive factory matte paint besides the LFA. The wheels are painted in a gloss black, and the brake calipers are painted a bright blue to match the F brand's colors. The F badges on the outside of the car also get little blue lines around their edges. Inside, both cars go wonderfully overboard with blue highlights. They each get bright blue leather seats with gray accents, blue suede shift knobs, and window switch panels adorned with blue, silver, and black carbon fiber. Naturally, serial number plates also appear inside to denote which example the car is. The GS F, despite being a more sober looking sedan, has the wilder interior. The back seats get blue leather highlights to match the fronts, the dash is wrapped in blue suede, and more blue carbon fiber trim is fitted to the center console. These 10th-anniversary edition cars are extremely limited production. Only 240 of the RC F will be produced, a number chosen because there are 240 Lexus dealers in the U.S. Only 100 of the GS F will be sold. They'll be available to purchase this summer, but Lexus hasn't finalized pricing for the cars. Related Video:

Lexus planning a hydrogen fuel-cell LS by 2017

Toyota's Fuel Cell System will certainly migrate to other vehicles in the carmaker's lineup, but Australian car site Motoring reports that one of the models at the head of the queue is the Lexus LS. According to its sources, the executive barge powered by hydrogen will be released by 2017 and take the top spot in the range, rolling in above the LS Hybrid. We're told that Toyota engineers will find a way to slide two hydrogen tanks into its bodywork with the same general setup as on the Mirai – one under the rear seats and another under the rear parcel shelf. The 150-kW fuel cell stack will be placed under the front seats. Motoring says the resulting sedan and its 220-kW electric motor would come in "at around 2,100 kg," which is 4,620 pounds; that's a ginormous 539 pounds less than the listed curb weight of the current LS Hybrid, and 387 pounds more than the standard LS. Assuming all goes as planned, it would have a range of roughly 238 miles, a few dozens less than the Mirai's range of about 300 miles. It would look slightly different, too, the front end getting larger intakes to cool the power unit. It wouldn't surprise us if Lexus does have a hydrogen LS planned – it would be a statement car, and the company likes making statements, even if few heed them; it has stuck with its LS 600h for the past seven years, yet of the 7,539 LS models sold through the end of November this year, only 61 of them were hybrids. The timing would be intriguing, however; by the time the LS hybrid came out, Lexus had already worked over its filet-and-potatoes models. And if the hydrogen version is going to come in above the $120,440 hybrid, well, that will be a statement indeed.