05 Es330 Very Clean 1 Owner Low Low Miles Navigation Florida Driven Es350 350 on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Online Find of the Day: Lexus-engined Mercedes pickup is a vintage hybrid

You have to love someone who gets incredibly committed to a very weird idea. What you see for sale here is a right-hand drive 1971 Mercedes-Benz 220D in South Africa, but this old Mercedes is now converted into a pickup, complete with bed cover, and there's big secret under the hood, too.
The pickup conversion appears well done based on seller Sedgefield Classic Cars' photos. Even the tonneau cover fits well. You could almost believe that this Mercedes lived its life as a Chevrolet El Camino-like pickup from the very beginning.
However, the rear-quarters conversion might not be the weirdest thing about this Mercedes. The original diesel is gone from the engine bay in favor of a Lexus V8. It seems really odd to pop the hood and find a Japanese mill in this German car, but the photos make it look like a fairly well performed swap. So, bravo to the crazy thinking. According to the seller speaking to Autoblog by email, "as far as we can establish, this was done a few years ago, with all Lexus components."

BMW M4 vs. Lexus RC F in Head 2 Head sports coupe showdown

It's the showdown everyone's been looking forward to, the East versus West grudge match of the year. We're talking, of course, about the BMW M4 versus the Lexus RC F.
Although BMW uses a twin-turbo straight-six and the Lexus uses a free-breathing V8, the two are pretty closely matched on paper: a luxury coupe with over 400 horsepower channeled to the rear wheels.
The BMW has been doing these cars for longer, and the M4 boasts a higher power-to-weight ratio. But then the RC F has more power - and without forced induction to break up the rev range. So which is the better luxury muscle coupe? Watch the latest episode of Motor Trend Head 2 Head to find out.