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Toyota amalgamates motorsports divisions under Gazoo Racing
Fri, Apr 10 2015Toyota has more racing divisions than we could wave a checkered flag at, with the company's various motorsport activities all coordinated by different operations. But the Japanese industrial giant is now bringing most (if not all) of them under one roof. From here on in, any racing that was done under the Toyota Racing, Lexus Racing or Gazoo Racing banners will now be united under the latter. That includes the LFAs it races around the Nurburgring, the TS040 Hybrid it fields at Le Mans and in the World Endurance Championship, the Yaris it will soon throw at the World Rally Championship, the Lexus racers that compete in the Super GT championship back in Japan... the works. The move does not appear to affect Toyota Racing Development, the automaker's American arm that handles its NASCAR racing activities, but from here on out, any Toyota or Lexus you see racing on most anything but a speedway will be competing under Gazoo Racing. The move appears to be more than symbolic and semantic, putting its racing vehicle development, technical support and marketing activities in the hands of the new Motor Sports Group. In announcing the consolidation, Toyota highlights in particular the benefit its various racing programs bring to its talent pool, if not the direct effect they have on the company's vehicles themselves. Toyota Racing, Lexus Racing and GAZOO Racing Unite Under GAZOO Racing Toyota City, Japan, April 9, 2015-Starting April 11, Toyota will unite all motorsports activities under GAZOO Racing. The move will clarify the role of Toyota's motorsports in its efforts to make ever-better cars and foster new generations of car enthusiasts. Until now, Toyota has participated in competitions around the world-including the World Endurance Championship (WEC), the Super GT in Japan, and the Nurburgring 24 Hours endurance race-through the separate Toyota Racing, Lexus Racing and GAZOO Racing teams. Of those, GAZOO Racing in particular was created to expand the role of promoting motorsports beyond that of traditional automakers, and carry out grassroots activities aimed at creating new and ever-growing generations of car enthusiasts. Concerning today's announcement, Toyota President Akio Toyoda said: "Our founder Kiichiro Toyoda once said that motorsports are vital to the evolution of car making and the entire auto industry.
This Lexus hybrid will paint your self-portrait while you drive
Fri, 25 Oct 2013To encourage better driving habits, some hybrids use leaves or tree graphics to portray how efficient or inefficiently a driver is, but Lexus has come up with a more unique method of relaying this information. For its Art Is Motion campaign, Lexus has equipped a Lexus IS300h with special software that enables the car to paint a portrait of the driver by combining the skills of generative artist Sergio Albiac with specific inputs from the driver.
A regular photograph is uploaded into the system, but the portrait will vary depending on how the car is driven. Using vehicle speed, engine speed and how often the hybrid system is used, the driver "paints" a self-portrait via the software that has cloned Albaic's creative process, which then shows up on the car's center display screen. If the driver is more cautious and maximizes electric driving, the image will be clear (as shown above), but if the driver accelerates heavily, the picture becomes more abstract. Similarly, slower speeds result in "colder" colors while higher speeds use "virulent" colors - perhaps signifying this type of driving isn't healthy for the environment.
For now, Lexus has only created one Art Is Motion IS300h, and it plans to auction off this car in the future. Lexus released three videos, which are all posted below, to show off this car, but there is no additional information yet about the auction.
Lexus CT 200h gets four changes for 2016
Mon, Jul 27 2015As Toyota rolls out its updated 2016 model range, it's clear that some refreshes are fresher than others. Whereas the 2016 Scion tC got breathed on, the 2016 Lexus CT 200h gets a mere glance, and only for a moment. Just four items differentiate the coming model from the one currently on sale, and three of those are optional: a chrome surround for the grille is standard; a moonroof, Lexus Enform Remote, and Lexus Service Connect are options. Lexus Enform Remote gives owners control of the car through an iOS or Android smartphone app so they can do things like unlock and lock the doors, remote start the engine, and locate the vehicle. Lexus Service Connect works through iOS or LexusDrivers.com site only and provides notes on vehicle health. Both services are by subscription. The CT 200h doesn't make a lot of headlines but it's a good performer for Lexus. It wins awards, it's the only luxury hybrid to get more than 40 miles per gallon, it's put up consistent sales numbers for the four years it's been on the market, and it's the brand's second-best-selling hybrid globally after the RX hybrid. We've already told you what's new, the press release below can tell you everything else you'd want to know. Related Video: 2016 Lexus CT 200h Offers Compact Attitude With Impressive MPG - 42 MPG EPA Estimated Combined Fuel Economy - F SPORT Package Delivers Sporty Performance - Peace of Mind with Lexus Enform Remote and Lexus Enform Service Connect July 24, 2015 - What do you get when Lexus melds a sporty luxury compact with an environmentally conscientious attitude? The 2016 CT 200h. With an EPA-estimated 42 MPG combined fuel economy the CT 200h is one of six hybrid models Lexus offers for 2016. Lexus has been the hybrid luxury leader since it introduced the first luxury hybrid more than 10 years ago. The CT 200h broke new ground for Lexus, introducing the brand to a younger generation of highly discerning customers. They, too, quickly discovered the refinement and driving pleasure that characterize the progressive luxury inherent in every Lexus. A sporty chassis keeps the CT 200h connected to the road's curves, and for 2016, the dashing look is enhanced with a chrome surround grille. Drivers can also now opt in for additional peace of mind with Lexus Enform Remote and Lexus Enform Service Connect. Lexus Enform Remote (subscription required), allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices.