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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2020 Land Rover Defender vs. 2020 Jeep Wrangler: How they compare on paper

For ages, the Jeep Wrangler has had the serious off-road SUV market in America all to itself, especially when it comes to two-door variants. But competition is coming, and the first on its way is the 2020 Land Rover Defender, which was just revealed at the Frankfurt Motor Show. Each packages retro looks and impressive off-road capability, but does one have an advantage? We decided to take a look into each SUV's specifications and compare them on their engines, drivetrains, interior space and towing among other things, to see how they stack up. Since both SUVs are offered in two-door and four-door versions, we've made sure to feature both versions. You can find all the vital stats in the chart below, followed by more in-depth analysis. Engines and drivetrains The Land Rover is the clear high-performance option of these two SUVs. Its base turbocharged 2.0-liter four-cylinder, offered only in the four-door Defender 110, is more powerful than either of the gas engines offered on the Jeep Wrangler. The Wrangler's four-cylinder matches it on torque, at least. The optional turbocharged 3.0-liter inline-six in the Defender makes over 100 more horsepower and pound-feet of torque than either Jeep gas engine. But if you're looking for diesel propulsion, along with its associated torque and fuel economy, the Wrangler will be your only option. Final specs haven't been released, but in the Ram 1500, the same engine makes 260 horsepower and 480 pound-feet of torque. Fuel economy hasn't been announced for the Land Rover or the diesel Wrangler. But if fuel economy is a concern, the four-cylinder Wrangler is the most frugal of the SUVs we have numbers on. As for transmissions, the Wrangler is your only choice if you have to have a manual. It's available on both the two-door and four-door models, but only with the V6 engine. If you don't mind an automatic transmission, both SUVs come with variations on the ZF eight-speed auto. Getting the power to the wheels is another area where these two SUVs diverge. The Jeep is very traditional with a standard selectable four-wheel-drive system with two-wheel drive, and low- and high-range four-wheel drive modes. On the Sahara, there's an available full-time four-wheel drive mode, but the other modes are still available. On the Land Rover, you get full-time four-wheel drive, the same kind used on the Land Rover Range Rover.