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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Queen Elizabeth II was a longtime automotive enthusiast

Since driver's licenses, license plates, and passports were issued in her own name, Queen Elizabeth II didn't need them to drive and travel. She started combining the two just before she turned 19, joining the Auxiliary Territorial Service (ATS) transport division in 1945 for vehicle mechanic training. She wanted to help the British effort during World War II and would drive an ambulance — one that, theoretically, she could also fix if it broke down. The war ended before she graduated as an Honorary Junior Commander, the other ATS members dubbing her Princess Auto Mechanic. We donÂ’t know if she got under the hoods of the many official state vehicles and the far more numerous unofficial fleet in the royal garages, but she was still driving herself around England as late as this year. Here is a tiny selection of royal conveyances used during her 70-year reign. Gold State Coach (1762) True, she never drove this one, but a tour of every royal garage should start with the coach. King George III commissioned Samuel Butler to build it in 1760. Butler spent two years on the gilded carriage 24 feet long and more than 12 feet high. The quarters are suspended from the frame by leather straps, so occupants get tossed about even during a slow stroll, which is as fast as the eight Windsor Gray horses can pull it. It wasnÂ’t until the 1900s that King George VI rubberized the wooden wheels. Word is the queen didnÂ’t like it.   1953 Land Rover Series 1 Land Rover gave Queen ElizabethÂ’s father, King George VI, the 100th example of the 80 Series off the line in 1948. She picked up the Landie habit for herself five years later, when a 1953 Series 1 with a custom 86-inch wheelbase was part of the fleet used for her six-month tour of the Commonwealth in 1953 and 1954. That Land Rover became Ceremonial Vehicle State IV. The models above were built in Australia in 1958 as near copies of the Commonwealth tour vehicle, when Australia decided it wanted six identical versions for royal service. ItÂ’s thought the royal family went through around 30 Land Rover Series cars and Defenders since then, and many of the most common photos of her have her posing in or near one, especially the 2002 Defender built just for her. The royal family isnÂ’t finished with them, either: A current Defender 110 served as a luggage hauler for family members headed to Balmoral Castle during the queenÂ’s final days.