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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar Land Rover's latest tech makes roads safer for bikes [w/video]

Safety in automobiles isn't just about protecting the occupants anymore. It's about protecting pedestrians who might be struck by an automobile, and as Jaguar Land Rover is demonstrating, it's about protecting cyclists as well. The latest experimental safety system from the British automaker is called Bike Sense, and it builds upon technologies the company has demonstrated recently, taking them a step further to make the road safer for those riding on two wheels. The system uses a combination of colors, sounds and vibrations to alert the driver of a potential hazard that might have otherwise gone unnoticed. Demonstrated on an XJ sedan, the system identifies nearby two-wheeled vehicles as pedal-powered or motorized, and alerts the driver accordingly. If a cycle is passing a the vehicle's blind spot, the top of the seat will vibrate to virtually "tap" the driver on the left or right shoulder, prompting him or her to look over that shoulder for the hazard. LEDs inside the cabin will then illuminate amber to red in the direction that the bike is passing. The system will even chime a bicycle bell or motorcycle horn as the two-wheeled vehicle approaches, and vibrate or stiffen the accelerator pedal if the driver keeps moving towards the obstacle. And if an occupant of the parked vehicle starts to open the door into the path of moving vehicle, it'll flash a light, sound an alarm and even vibrate the door handle to warn the occupant of the oncoming hazard. We could imagine the alerts getting a little distracting, but JLR says the system is designed to prioritize potential hazards when their are groups of pedestrians, bicyclists and/or motorcycle riders on a busy urban street. This is, of course, just the latest in a long string of new systems JLR has under development, following such technologies as the Transparent Bonnet, the Smart Assistant, the Virtual Windscreen for track sessions and the 360 Virtual Urban Windscreen for city driving. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch a Cayenne Turbo S, Range Rover SVR, and Cherokee SRT drag race

We live in a weird world where high-performance SUVs could win a 60-mile-per-hour sprint against sports cars from just a few years ago. Here, Top Gear sets up a three-way drag race against the Porsche Cayenne Turbo S, Land Rover Range Rover Sport SVR, and Jeep Grand Cherokee SRT, and the results show just how quickly these high-riding models can cross the quarter mile. The Cherokee SRT is the patriotic choice among the three, but it's down on power in this fight. Meanwhile, the Range Rover's menacing growl sounds the best, and the Cayenne Turbo S has the most horsepower. You'll have to watch the video to see which SUV will win this battle. Related Video: