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Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

All Jaguars and Land Rovers to get diesel engines... almost

Virtually all Jaguar and Land Rover vehicles – except the F-Type sports car – will get a diesel engine option in the next three years, the company confirmed Sunday night at an event before the Detroit Auto Show. The aggressive blitz begins this fall, when the 2016 Range Rover and Range Rover Sport will launch with available turbocharged 3.0-liter V6 diesel engines. They will push out 254 horsepower and 440 pound-feet of torque, while returning fuel economy of up to 28 miles per gallon on the highway. The combined rating in city and highway driving will be 25 mpg. The Rovers will be followed in 2016 by the XE sedan and F-Pace crossover, which will offer the 2.0-liter turbodiesel four-cylinder engines, in addition to gasoline units. The diesel-powered XE is expected to get at least 40 mpg on the highway, Jaguar Land Rover North America CEO Joe Eberhardt said. The oil-burners are expected to offer 20-to-30 percent improvements in fuel economy compared with gasoline engines, depending on the vehicle. JLR's announcement comes as gasoline prices have plummeted in the United States, and regular fuel costs about $1 less than a gallon of diesel, according to AAA research. Still, the company is taking the long view, and Eberhardt said diesel engines offer greater performance and range than other options. JLR expects about 20 percent of its customers will opt for diesel engines. "We strongly believe this is what our customers will want, regardless of the fluctuations in gas prices," he said. JAGUAR LAND ROVER DEBUTS DIESEL POWER OFFERINGS, JAGUAR XE AND ANNOUNCES PLANS FOR PRODUCTION OF AN ALL-NEW JAGUAR PERFORMANCE CROSSOVER AT 2015 NORTH AMERICAN INTERNATIONAL AUTO SHOW • Jaguar Land Rover to introduceadvanced, highly fuel-efficient, clean-diesel powertrain options on virtually every Jaguar and Land Rover model sold in North America • The Jaguar F-PACE performance crossover to join Jaguar lineup in 2016 • Land Rover Range Rover HSE Td6 and Range Rover Sport HSE Td6 debut in U.S.; on sale in 2015 • North American debut of the Jaguar XE at NAIAS 2015 • Jaguar Land Rover announces global sales up 9% in 2014 (MAHWAH, N.J.) – January 11, 2015 – Jaguar Land Rover confirms several new vehicle announcements today including an all-new model to the Jaguar lineup, the Jaguar F-PACE, and diesel power options for most of its luxury line up, beginning with the 2016 MY Range Rover and Range Rover Sport luxury SUVs.

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.