2023 Land Rover Range Rover Se on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar F-Pace SVR to debut this week at New York Auto Show

It should come as no surprise that the folks back in England have been working on a hot new version of the Jaguar F-Pace. Today, just ahead of the 2018 New York International Auto Show, the British automaker confirmed that the Jaguar F-Pace SVR will debut this week. The new Jaguar I-Pace and Range Rover SV Coupe will make their North American debuts alongside the F-Pace. All we know about the F-Pace SVR is that it will be the fastest and most powerful version of Jaguar's best-selling product. We don't even have a teaser photo, as Jaguar Land Rover loves to play things close to the vest, so we're sharing some spy photos that we think might be the new model. Expect some version of JLR's 5.0-liter supercharged V8. We're hoping it's the 575 horsepower variant from the refreshed Range Rover Sport SVR. Expect 0-60 mph times in the low-4-second range and a top speed of at least 155 mph. The I-Pace and Range Rover SV Coupe both debuted earlier this month at the 2018 Geneva Motor Show. The I-Pace is an all-electric crossover with an estimated 240 miles of range. The SV Coupe is a limited-production two-door variant of the full-size Range Rover. It's meant to be a throwback to the original two-door Range Rover Classic. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Land Rover Defender, a pair of super wagons and watch talk | Autoblog Podcast #655

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off discussing what they've been driving this week. Greg has been spending time in the 2020 Land Rover Defender 110, and Zac has been driving a pair of super wagons in the 2021 Audi RS 6 Avant and 2021 Mercedes-AMG E 63 S Wagon. Greg follows that up with an interview of Blake Buettner, the managing editor at Worn & Wound, in the final segment. Autoblog Podcast #655 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2021 Land Rover Defender 2021 Audi RS 6 Avant 2021 Mercedes-AMG E 63 S Wagon Watch interview with Worn & Wound managing editor Blake Buettner Feedback Email – Podcast@Autoblog.com Review the show on iTunes