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Jaguar Land Rover said to favor Europe rather than US for new plant

With its plants running at full tilt, Jaguar Land Rover is in desperate need of additional manufacturing capacity. That's led to reports that the Indian-owned British company was looking to join European, Japanese and Korean automakers in America's southern states, all while it opened new plants in the UK and China. The company even announced it would be building the Land Rover Discovery Sport in Brazil. Now, though, reports are suggesting that JLR is looking at Europe for a new facility, rather than the US, with Automotive News claiming the company's execs are eyeing the lower costs afforded by Austria and Turkey. The report cites the Birmingham Post (UK), the broadsheet that's closest to the company's headquarters. According to the original report, labor costs and wage disputes with unions are ruling out another factory in the UK, while those same disputes with labor outfits may also be souring the automaker on a US facility. "At this stage Europe seems more likely than America. The union pay dispute had a big effect," an unnamed source told the Post. "There is a feeling of alienation that has been left over from the way the pay talks were handled." JLR, meanwhile, offered a solid no comment to the Post, with a spokesperson saying, "No decision has been taken on future manufacturing locations. We will continue to evaluate opportunities to increase our manufacturing footprint in the future." Related Video:

Jaguar Land Rover signs manufacturing contract with Magna Steyr

Jaguar Land Rover is in the midst of implementing big plans. Those include a raft of new models, and a series of new manufacturing facilities to build them. It seems, however, that the former is outpacing the latter, as the British automaker has just announced a new manufacturing contract to have some of its vehicles built off-site. The latest deal is with Magna Steyr, the contract manufacturer based in Graz, Austria. That could see a Land Rover produced at the same facility that has handled the Mercedes G-Class since 1979, or a Jaguar at the same place that assembled the Aston Martin Rapide until 2012 when production was moved back to the UK. The big question at this point is just what JLR will choose to have Magna build on its behalf. The British automaker isn't saying at this point, but a spokesman confirmed to Autoblog that it will be a future product – not an existing line moved from its current production site to the contract manufacturer, as Mercedes recently did with the R-Class. A timeline wasn't announced at this early stage, either, but we're told it will take about 24 months before new Jaguars or Land Rovers start rolling out of the plant in Austria. Just what those new vehicles will be remains to be seen, but Jaguar Land Rover has a number of new products on their way. It is expected to reveal in the near future a new Defender, a replacement for the current LR4/Discovery, the new Evoque convertible, a new XJ flagship sedan, and possibly a new coupe and convertible to take the place of the old XK. We'll soon see the new Jaguar F-Pace, which may be followed by additional crossovers as well. The company also recently introduced the new XE, XF, and Discovery Sport models, though given the timeframes, they'll almost certainly be produced at JLR's existing facilities. It recently opened its first overseas plant in China, has another one under construction in Brazil, and is also said to be considering a plant in North America on either side of the US-Mexican border. Jaguar Land Rover Signs Contract Manufacturing Agreement With Magna Steyr Whitley, UK - Jaguar Land Rover has agreed a manufacturing partnership with Magna Steyr, an operating unit of Magna International Inc, to build some future vehicles in Graz, Austria.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.