2019 Land Rover Range Rover on 2040-cars

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Is Land Rover developing an all-electric Tesla Model X rival?

Tesla will soon put its all-electric Model X crossover on sale, and if it's anywhere near as successful as the brand's four-door sedan the Model S, then it'll be a hell of an attention getter for mainstream automakers. Land Rover isn't waiting for proof of the Model X's success, though. According to reports, Land Rover could be preparing an all-electric Range Rover. Likely more crossover than full-size SUV, the new vehicle would probably be far more aerodynamic than current models. But the new EV would still take advantage of LR's high-tech aluminum structure, and could potentially be a close relative of the production Jaguar C-X17, according to Autocar. It seems unlikely that this new Land Rover EV will have the off-road chops of the brand's other models, but that doesn't mean that will be useless on the rough stuff. AC, citing Land Rover design boss Gerry McGovern, claims that a height-adjustable air suspension will allow a low, aerodynamic ride height for high-speed travel while it can easily be transitioned to a higher level for off-road duty. As for range, AC believes (and we agree) that a successful effort would need to get as close as possible to the Model S' 265-mile EV range. Autocar is anticipating a price of around 90,000 pounds, equivalent to $144,000, which roughly matches the cost of a UK-market Model S. If the Range Rover EV comes stateside, we'd wager that prices will start under six figures, much like the US-market Tesla.

Jaguar Land Rover details JustDrive connectivity suite

JustDrive will allegedly deliver on the long-promised idea of natural communication between driver and car.
Jaguar Land Rover's all-new InControl system is set to get a big bump as the British company will add a new service called JustDrive, which expands on the smartphone-focused infotainment system by adding a singular voice controller for a wide array of the system's currently available apps.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.