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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Land Rover will put a Covid-nuking air filtration system in future cars

Jaguar - Land Rover (JLR) is developing an air filtration system that inhibits up to 97% of viruses and airborne bacteria. Designed like a face mask for your car's HVAC system, it's built on Panasonic's Nanoe X technology. Most of the company's models (including the Land Rover Defender) currently come equipped with Panasonic's Nanoe technology and PM2.5 filtration. Nanoe X is 10 times more effective, according to the brand, because it relies on a high voltage to create trillions of hydroxyl (OH) radicals enveloped in nano-sized water molecules. Think of them as Roman guards in front of a fortress: they keep the bad out, and ensure only the good can come in. Viruses and bacteria proteins are denatured when they come into contact with the filtration system, meaning they can't reproduce or grow. The OH radicals also zap common allergens and mold, but they're harmless to humans. JLR stressed it's not relying on computer simulations to decide whether its filtration system works as designed. It asked British laboratory Perfectus Biomed to perform a test that simulates a ventilation system in recirculation mode for a 30-minute cycle in a sealed chamber. The results were encouraging: 97% of viruses and airborne bacteria were nuked. The carmaker pointed out Panasonic's Nanoe X technology has been independently proven to inhibit 99.995% of coronaviruses during a two-hour laboratory test carried out by French immunology lab Texcell. Future models from Jaguar and Land Rover will use this technology, though a representative for both companies declined to tell us when it will reach production, and which nameplate(s) will inaugurate it. Meanwhile, Honda launched its own coronavirus killer across the pond. It's a cabin air filter sold as a genuine replacement part that consists of four layers, including one coated with an active substance of fruit extract that inactivates nearly 100% of the viral aerosols it captures. It's available in Europe through Honda dealers, but it won't be sold in America. Jaguar Land Rover

Second 'No Time To Die' trailer drops with lots of crunching metal

The second trailer for the new James Bond film, "No Time To Die," was posted to social media Thursday morning, getting us thoroughly hyped for the forthcoming installment thanks to some spicy car content and lots of other ridiculous, big-budget action sequences.  Fair warning for the purists: This might contain plot- and character-related information from the trailer itself. Also, it appears that many Land Rover Defenders died in the making of this film, so the footage may not be for the faint of heart; don't say we didn't give you advance notice.  As is typical of Bond films, most of the automotive eye candy is of the European variety. The classic Aston Martin DB5 gadget car (which we saw doing some crazy machine-gun donuts in the first trailer) makes yet another appearance, as does what appears to be fourth-generation Maserati Quattroporte. There's even something which might be a car, but also appears to be both some sort of airplane and submersible. Never change, Bond. We love it.  And then there are the Defenders. We've got Defenders speeding down hillsides, Defenders crashing through forests, Defenders flying over Land Cruisers. Yeah, do you like Land Cruisers? There's a Land Cruiser. It even (spoiler alert!) survives relatively unscathed; the same cannot be said for most of the automotive shenanigans we get to see here.  "No Time To Die" was originally slated to debut back in April, but its original release date roughly coincided with the projected peak of early coronavirus infections. Given how important the Bond film franchise's continued success is to MGM (it's virtually the only thing the studio has had going for it for 30 years) and the producers (who only make Bond films), meager box office returns were not an option. The last film, Spectre, pulled in the worldwide gross of $880 million, including $200 million in the United States and $83.5 million in China. The wait is almost over. "No Time to Die" will hit theaters Nov. 25 in the United States.  Related Video: