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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar and Land Rover now offer Apple CarPlay and Android Auto

The 2019 Jaguar I-Pace will come standard with Apple CarPlay and Android Auto functionality, and the connectivity feature comes as a roughly $300 option on select and appropriately equipped 2019 Jaguar and Land Rover models, the joint automaker said. It comes via Jaguar Land Rover's Smartphone Pack, which is available on all 2019 and future models, but with conditions. The car in question must have the 10-inch InControl Touch Pro touchscreen or split-touchscreen Touch Pro Duo infotainment systems, plus navigation, InControl Apps and Wi-Fi connectivity. Those are included on some upper trim levels and available as separate options on others. So basically, depending on trim level, you could be looking at a simple $300 add or a long-line of other extra charges just to get Apple CarPlay and Android Auto. There are other new features coming for the InControl Touch Pro system as well, including voice command for navigation, major graphic refreshes for certain screens, new shortcut buttons on the home screen for key navigation, media and phone functions, and changes to the user experience in the media screen. Jaguar and Land Rover first introduced the InControl Touch Pro for 2016, enabling users to learn whether they have enough fuel or battery range to get to a searched-for destination and share their destination, current location and ETA with others via email or text message when using the on-board nav system. The Touch Pro Duo first debuted on the 2018 Range Rover Velar and will be standard on the 2019 I-Pace electric crossover, plus the Range Rover and Range Rover Sport. It features interlinked dual upper and lower touchscreens. In terms of the trim level availability mentioned earlier, a JLR spokesperson tells us that Smartphone Pack is available on all 2019 Jaguar F-Pace trim levels. It is available separately starting with the F-Pace Prestige trim level, but on the base F-Pace and Premium versions, you have to also get the optional Connect Pro Pack, Navigation Pro Pack, and traffic sign recognition and adaptive speed-limiter pack. Yes, it is a bit complicated. JLR recently released a touchscreen infotainment system designed to blend in with vintage models that retails for $1,796 before taxes. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover planning to allow owners to earn cryptocurrency

Jaguar Land Rover, Britain's largest auto manufacturer, said on Monday it is testing software that will allow drivers of its cars to earn the IOTA cryptocurrency as a reward for sharing data. The company is developing what it calls "smart wallet" technology to be installed in its automobiles. This would reward Jaguar car drivers with IOTA coins for actions such as enabling their vehicles to automatically report useful data, such as traffic congestion or potholes to navigation providers or local authorities. Drivers could also earn rewards if the car participates in a ride-sharing program, Jaguar said. The tokens earned could be used to pay for tolls, parking and charging for electric cars. The overall goal was to "achieve zero emissions, zero accidents, and zero congestion," the company said. Global car companies are exploring blockchain applications, figuring out different ways in which they can leverage the technology to suit their different needs. Blockchain, the system powering cryptocurrencies like bitcoin, is a shared database that is maintained by a network of computers connected to the internet. The British car company is testing the technology at the new Jaguar Land Rover software engineering base in Shannon, Ireland, where engineers have already equipped several vehicles, including the Jaguar F-PACE and Range Rover Velar, with "smart wallet" features, the company said. It does not yet have a timetable for when it will be commercially available, said Jaguar, a subsidiary of Tata Motors. The IOTA token is based on a distributed ledger technology that enables people and machines to transfer money and data without any transaction fees. IOTA trades on digital asset exchanges and was last at 27 U.S. cents per token. "The smart wallet technology ... can be easily adapted into all new vehicles," Dominik Schiener, IOTA co-founder and co-chairman of its board, told Reuters on Friday. "IOTA wants to enable interoperability with all these different players. So there is no Jaguar coin, no BMW coin, but one universal token for this machine economy," he added.