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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar reportedly prepping fully electric F-Pace

Tesla might want to take a look over its shoulder because there could be a cat catching its Model X in a few years. Jaguar reportedly has a fully electric vehicle under development that is possibly based on the upcoming F-Pace crossover, and it could be on sale in Europe as soon as 2018. Autocar cites anonymous "well-placed industry sources" as the foundation for the rumor and believes that Jag's future CUV would be the most likely recipient of the new powertrain. The battery electric technology would reportedly be shared with the brand's partners at Land Rover to keep costs down, and a range of around 300 miles would be the target. The F-Pace is reportedly already being prepped with a number of drivetrain options. JLR's latest 2.0-liter turbocharged four-cylinder and supercharged 3.0-liter V6 are likely choices. However, a hybrid version is rumored, as well. JLR has been taking baby steps towards electrification for quite some time. Perhaps the biggest example was the introduction of the Range Rover Hybrid, but Land Rover has also been rumored to have an EV version of its flagship SUV under development too. The company already tested several electric Defenders, as well. From Jaguar's camp, the automaker recently trademarked the EV-Type name in the US and Europe, and its C-X75 concept had a very interesting hybrid system. The reason for all of this EV development from the Brit brands is to adhere to constricting emissions rules around the world, according to Autocar. The EU is moving to real world testing possibly as soon as 2017, and US regulators continue to work towards cleaning up the cars here, too. News Source: Autocar Green Jaguar Land Rover Emissions Crossover Electric Luxury jaguar land rover jaguar f-pace jlr

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.