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Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar Land Rover reportedly developing Road Rover car

Reports are circulating in the automotive media that Jaguar Land Rover is developing a vehicle that's not an SUV. Called the Road Rover, it would be an all-electric luxury car with "some" all-terrain capability, hinting at all wheel drive. Initially, the EV would launch in late 2019, then spawn more models to complete the lineup. There is also talk about JLR's interest in an outright purchase of an existing luxury car brand to join its portfolio, and that parent company Tata has already given this strategic move the green light. Tata has also reportedly made moves to protect its JLR ownership via acquiring more of its own stock. All this excitement brings to mind the fact that there once existed an actual Road Rover — the Rover brand. Having evolved into MG Rover before going into administration in 2005 and subsequently reborn in China under SAIC Motor ownership, Rover was a moderately posh British carmaker just beneath the level of prestige that Jaguar offered. For some years, both were part of the same corporation. The last Rover saloons were designed and built with BMW input, and at that point Land Rover had already become part of Ford, almost a decade after Jaguar did. Ford's tenure with Land Rover lasted from 2000 to 2008, when Tata bought the British brand — along with the Rover name. Would it just make sense to badge the road car Rover, with no Road or Land affixed to it? Rover's slovenly demise is more than a decade old now, but there's plenty of valuable history still embedded in the long-shelved Viking ship logo. Cast aside memories of Sterling-badged Honda Legend platform siblings and unattractively Federalized SD1 series cars, and take whatever good the 1999-2005 Rover 75 brought to the table — maybe it's time for Rover to be reborn in the current Jaguar Land Rover family. According to Autocar, the first Road Rover would be developed in tandem with the next-generation Jaguar XJ, so they would share an aluminum architecture suitable for both internal combustion engines and battery electric technology, depending of the model. If anything, there is delicious irony to this: The 1980s XJ generation that Jaguar spent decades developing was claimed to be engineered in such a way that the occasional stablemate Rover's Buick-derived 3,5-liter V8 wouldn't have fit in its engine bay — to preserve the Jaguar bloodline. To have the new XJ and a Rover cross paths again would only be fitting. Related Video: This content is hosted by a third party.

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.