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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Land Rover knows where you're going and how you want to get there

Land Rover makes some of the most capable SUVs on or off the road, and some of the most luxurious too. But the British automaker isn't about to rest on those laurels - not when every other automaker assaults its territory with sport-utes of their own. That's why Land Rover has been working so hard on nifty new technologies from a depth-sounder in the door mirror of the Range Rover Sport an augmented-reality head-up display that makes the whole front of the car virtually disappear.
JLR's newest tech may not be ground-breaking, but its integration promises to make driving around town that much easier. The system syncs with the driver's smartphone and uses all manner of parameters - including driver habits, weather and location as well as the presence of other passengers - to make the commute go as smoothly as possible. Get into the car and it'll set the seat and mirrors for you. No big deal, because lots of cars do that. But it'll also set up the nav system to take you to work and the sound system to play your favorite music. Okay, getting more interesting.
Get in with your kids and it'll know not only that you've got to drop them off at school first (or remind you to pack their gym bag if they've got soccer practice after school that day) but that they might not enjoy that Chumbawamba album you've been listening to since college and it'll play something it knows you'll all enjoy based on your listening history. Then it'll switch back to Tubthumping once the kids are out, remind you of your morning meeting and alert those you're scheduled to meet with if you get stuck in traffic while finding you a better route to get there, monitoring fuel levels all the while and telling you if you'll need to tank up before you reach your destination. It knows if you like calling your mother on the drive to work and will lower the air suspension to make it easier to hop out once you get there.

Jaguar Land Rover releases a vintage-looking infotainment system for classics

Jaguar and Land Rover have a new option for owners of its older vehicles: a touchscreen infotainment system. Much like the Porsche classic infotainment head unit released a few years ago, this one tries to blend in with its interior surroundings. Five distinct designs of these "Classic Infotainment Systems" are offered in an effort to have an option that fits well with the interior of any particular car offered by Jag or Land Rover over the past few decades. Chrome and black options are available for Jaguars, while brushed aluminum and black are the choices for Land Rovers. The infotainment system has navigation with 2D or 3D maps and Bluetooth audio. Sure, you don't need to stream Spotify in a 1970s Land Rover, but now you can. Jaguar says it'll offer much higher quality sound with a 4 x 45 watt output from the single DIN head unit, but you might need to upgrade those ancient speakers to actually take advantage of it. There's no mention of satellite radio like Porsche's unit offers, unfortunately. It is a radio though, so we get both AM and FM functionality. Jaguar says it's "compatible with negative earth vehicles" (newer vehicles use negative grounding systems) and retails for $1,796 before taxes in the U.S. You can buy and have it professionally fitted at an "authorized" Jaguar or Land Rover dealer if you'd like as well. It's easy to shake your fist at such a device for classic cars, but this head unit tried hard to be an elegant piece — we're still not sure about slotting it into an old E-Type though... Here are U.S. specific model fitments: Jaguar XJ40; XJS; XJ Series 3 Sedan Land Rover Defender 90, 110; Range Rover Classic (93-96); Discovery 1 (94-98); Freelander (97-04) Related Video: Featured Gallery Jaguar Land Rover Classic Infotainment System News Source: Jaguar Jaguar Land Rover Technology Infotainment