2002 Land Rover Range Rover Hse Sport Utility 4-door 4.6l on 2040-cars

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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

SVR plans to tune electrified Jaguar-Land Rover models, but not the I-Pace

Jaguar-Land Rover's SVR division has only put its name on high-horsepower gasoline-burning cars, like the XE Project 8 built in strictly limited numbers. It's open to the idea of tuning electrified models, whether they're electric or hybrid, but it confirmed it's not currently planning on making a spicier evolution of the I-Pace. "We will be developing electrified versions of our cars, be that fully electrified or plug-in hybrids," affirmed Michael van der Sande, the division's managing director, in an interview with Auto Express. But although the electric I-Pace (pictured) raced in a one-make race series held on the sidelines of Formula E events for two seasons, and SVR could credibly claim to inject track DNA into a street car, it stressed the I-Pace doesn't appear in its product plans for reasons that remain a little bit murky. Jaguar announced the end of the eTrophy series in May 2020, which might explain why it's reluctant to exploit racing's marketing power. "There are other various things we are working on which we can't talk about, but we're very interested in electrification. That's why we got involved in eTrophy," van der Sande clarified. "The technology transfer, the learning applies to that car and other cars but we're not planning an SVR I-Pace at the moment." His comments confirm we'll need to be patient to see what SVR's take on an electric or hybrid car looks like. One of the first electrified models to receive the go-fast treatment might be the next-generation XJ tentatively scheduled to make its debut before the end of 2020. It will be exclusively electric, though it won't look as radical as the I-Pace, so Jaguar will need to find a way to replace the hot-rodded XJR 575 model it positioned at the top of the last-generation model's line-up. It's not too far-fetched to speculate the next Range Rover also due out in the coming months will receive some degree of electrification, and it could spawn an SVR-tuned model, too. Related Video:    

Jaguar Land Rover opening its first U.S.-based classic center in Georgia

Jaguar Land Rover Classic currently operates two of its Works Centres, one in Coventry, England and the other in Essen-Kettwig, Germany (pictured). Just in time for Pebble Beach, the English carmaker has announced that it will bring its first facility to the United States next year, having signed a deal to open the latest Works operation in Savannah, Georgia. To be located in the Crossroads Business Park near Gulfstream Aerospace, the facility will engage in the sales, service, and restoration of Jaguar and Land Rover vehicles out of production for at least ten years. The 150,000-square-foot Coventry site opened two years ago and is said to be the largest dedicated factory workshop of its kind (the largest unaffiliated shop is in the Philippines). Jaguar builds its continuation cars there, like the D-Type and XKSS, while Land Rover uses it to build the Defender Works V8. Shoppers can also buy vintage models off the showroom floor, a variation of the Certified Pre-Owned program called Works Legends, that come with a 12-month warranty. Or, Jaguar Land Rover will locate, restore, and maintain one of the classic company products that a buyer chooses. In the UK, a Land Rover Series 1 starts at around $90,000, a Jaguar E-Type starts at around $400,000. The 48,000 Essen-Kettwig center opened last year with the same brief, and the U.S. center can provide those services to the world's largest classic car market. Construction on the 75,000-square-foot complex is scheduled to begin next August, and the facility will include a 42-bay workshop and showroom. The automaker will invest from $10 to $15 million, and predicts more than $45 million in revenue. Savannah Economic Development Authority President and CEO Trip Tollison told The Savannah Morning News that JLR will hire 75 workers at a starting salary of $80,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.