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Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

Second 'No Time To Die' trailer drops with lots of crunching metal

The second trailer for the new James Bond film, "No Time To Die," was posted to social media Thursday morning, getting us thoroughly hyped for the forthcoming installment thanks to some spicy car content and lots of other ridiculous, big-budget action sequences.  Fair warning for the purists: This might contain plot- and character-related information from the trailer itself. Also, it appears that many Land Rover Defenders died in the making of this film, so the footage may not be for the faint of heart; don't say we didn't give you advance notice.  As is typical of Bond films, most of the automotive eye candy is of the European variety. The classic Aston Martin DB5 gadget car (which we saw doing some crazy machine-gun donuts in the first trailer) makes yet another appearance, as does what appears to be fourth-generation Maserati Quattroporte. There's even something which might be a car, but also appears to be both some sort of airplane and submersible. Never change, Bond. We love it.  And then there are the Defenders. We've got Defenders speeding down hillsides, Defenders crashing through forests, Defenders flying over Land Cruisers. Yeah, do you like Land Cruisers? There's a Land Cruiser. It even (spoiler alert!) survives relatively unscathed; the same cannot be said for most of the automotive shenanigans we get to see here.  "No Time To Die" was originally slated to debut back in April, but its original release date roughly coincided with the projected peak of early coronavirus infections. Given how important the Bond film franchise's continued success is to MGM (it's virtually the only thing the studio has had going for it for 30 years) and the producers (who only make Bond films), meager box office returns were not an option. The last film, Spectre, pulled in the worldwide gross of $880 million, including $200 million in the United States and $83.5 million in China. The wait is almost over. "No Time to Die" will hit theaters Nov. 25 in the United States.  Related Video: