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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover recalls Takata airbag-equipped cars

In the latest chapter of what feels like the never-ending recall, Jaguar Land Rover announced that it's calling back 2009-2011 Jaguar XFs and 2007-2011 Land Rover Range Rovers for defective Takata airbags on the front passenger side. These Takata airbags have propellant that may have degraded and, if activated, could release metal shrapnel. The company is breaking up the recall into four phases, since currently there are not enough parts to do a full recall. Since the airbags can be more seriously affected by high heat and humidity, the first phase will cover vehicles that were sold and/or registered in regions with high temperatures and humidity. The regions included are as follows: Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, American Samoa, Guam, the Northern Mariana Islands, and the US Virgin Islands. Other phases will begin as parts become available, and priority will be given to regions at greater risk of having defective equipment. Jaguar Land Rover encourages owners of affected vehicles to go to www.SaferCar.gov to check if their vehicle is included in the current recall. The first phase includes 54,000 of 108,000 affected vehicles. The company is also notifying owners of the issue, who will eventually get a second notification when parts are available so they can schedule a time to have the airbags replaced. Related Video:

Jaguar Land Rover says half its models will be hybrids or all-electric by 2020

Neither Jaguar nor Land Rover has ever been mistaken for big-time green-car brands, but their parent company is trying to change that. Jaguar Land Rover looks to have as many as half of its models be of the hybrid, plug-in hybrid, or battery-electric variety by 2020, CEO Ralf Speth said at the Los Angeles Auto Show last week. Speth made the announcement while showing off the I-Pace concept compact crossover. The green-car expansion would mark a natural extension of Jaguar Land Rover's decision last year to double the headcount in its advanced-engineering department. As for the five-seat I-Pace, that model will be Jaguar Land Rover's first production electric vehicle when it starts sales in 2018. The car will have a 90-kilowatt-hour lithium-ion battery pack that will deliver a single-charge range of about 220 miles. Boasting more than 400 horsepower, the car will also be able to go from 0 to 60 miles per hour in about four seconds. What's also notable is that Jaguar says the model has been designed to be an electric vehicle from the ground up, and hasn't been converted from the platform of an existing model. Of course, Jaguar late last year said it would enter a team in the FIA Formula E electric-vehicle open-wheel racing circuit, so the British badge has made recent noise about upping its green-car quotient. As for the I-Pace, the automaker hasn't revealed pricing on the model, but it's safe to say that it will be quite high. Check out a three-minute video of Speth's presentation here. Related Video: