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Jaguar Land Rover building new R&D center for hybrids, EVs, autonomous cars

The success of Jaguar Land Rover in recent years has largely been down to a resurgent product lineup, but a recent move into the research and development will see the British-based, Indian-owned brands take the fight to its German rivals more aggressively than ever before.
JLR is investing 50 million pounds ($80,345,000, as of this writing) in a joint R&D center in central England. The move will more than triple its staff dedicated to research, from 150 to 500, with Wolfgang Epple, JLR's Director of Research and Technology telling Automotive News Europe, "In order to play among the big animals in automotive and to be anchored in the mind of customers you have to have offered something unique, to be first in market. We want to be one of the key premier automotive manufacturers."
Jaguar Land Rover's 50-million-pound contribution represents more than half of the 94-million-pound tab, on the so-called National Automotive Innovation Campus. Based at Warwick University, Tata's European Technical Center, Warwick Manufacturing Group and the Higher Education Funding Council, an agency of the British government, are all chipping in for the facility.

Jaguar tests autonomous vehicle technology with 100-car fleet

Jaguar Land Rover is exploring how to take autonomous vehicle technology off the paved path. But the company has plans for technology on tarmac, too. The company announced that the Jaguar division will have a fleet of 100 cars testing autonomous technologies on public roads. The testing process will cover a period of four years and begin with vehicle-to-vehicle and vehicle-to-infrastructure communication systems, along with a stereo camera system and autonomous vehicle software. These systems will work together to provide a variety of features that could make their way into future Jaguars and Land Rovers. The first feature in development is called "Roadwork Assist." The system relies on the stereo camera to create a 3D image the car's software can analyze. The software can identify road cones and other barriers associated with construction sites. The car will then alert the driver about entering the construction zone and provide some steering assistance to keep the car centered in its lane. Tony Harper, Jaguar's head of research, said that this system can reduce stress on the driver, and the technology could eventually be used to allow the car to pilot itself through construction zones. Another of Jaguar's proposed features is "Safe Pullaway," which also relies on cameras and software. The Safe Pullaway feature is designed to prevent close-proximity collisions in traffic jams and even in the garage. To do this, the car watches the area immediately ahead of it for obstacles. If the car detects something nearby while the driver adds throttle or shifts into gear, it will apply the brakes to prevent driving into the object. The final project on Jaguar's plate is its "Over the Horizon Warning" system. This will be one of the first features to rely on Jaguar's vehicle-to-vehicle communication technology. The idea is that connected cars in constant communication will give drivers additional warning of upcoming hazards, such as out-of-sight animals and slowed or stopped cars. In Jaguar's example of a stopped car, the stationary vehicle would send a signal alerting approaching cars of the situation. In turn, the approaching vehicles would trigger audible and visual warnings to drivers about the hidden car. Jaguar says that the system could also be applied to emergency vehicles. Emergency vehicles would broadcast a signal to alert drivers well before the lights and sirens get their attention. This would give emergency vehicles a faster, safer path through traffic.

Jaguar Land Rover reportedly developing Road Rover car

Reports are circulating in the automotive media that Jaguar Land Rover is developing a vehicle that's not an SUV. Called the Road Rover, it would be an all-electric luxury car with "some" all-terrain capability, hinting at all wheel drive. Initially, the EV would launch in late 2019, then spawn more models to complete the lineup. There is also talk about JLR's interest in an outright purchase of an existing luxury car brand to join its portfolio, and that parent company Tata has already given this strategic move the green light. Tata has also reportedly made moves to protect its JLR ownership via acquiring more of its own stock. All this excitement brings to mind the fact that there once existed an actual Road Rover — the Rover brand. Having evolved into MG Rover before going into administration in 2005 and subsequently reborn in China under SAIC Motor ownership, Rover was a moderately posh British carmaker just beneath the level of prestige that Jaguar offered. For some years, both were part of the same corporation. The last Rover saloons were designed and built with BMW input, and at that point Land Rover had already become part of Ford, almost a decade after Jaguar did. Ford's tenure with Land Rover lasted from 2000 to 2008, when Tata bought the British brand — along with the Rover name. Would it just make sense to badge the road car Rover, with no Road or Land affixed to it? Rover's slovenly demise is more than a decade old now, but there's plenty of valuable history still embedded in the long-shelved Viking ship logo. Cast aside memories of Sterling-badged Honda Legend platform siblings and unattractively Federalized SD1 series cars, and take whatever good the 1999-2005 Rover 75 brought to the table — maybe it's time for Rover to be reborn in the current Jaguar Land Rover family. According to Autocar, the first Road Rover would be developed in tandem with the next-generation Jaguar XJ, so they would share an aluminum architecture suitable for both internal combustion engines and battery electric technology, depending of the model. If anything, there is delicious irony to this: The 1980s XJ generation that Jaguar spent decades developing was claimed to be engineered in such a way that the occasional stablemate Rover's Buick-derived 3,5-liter V8 wouldn't have fit in its engine bay — to preserve the Jaguar bloodline. To have the new XJ and a Rover cross paths again would only be fitting. Related Video: This content is hosted by a third party.