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Jaguar Land Rover exploring 3D HUD and infotainment projections

With its most recent technology research, Jaguar Land Rover (JLR) is exploring the use of 3D projections for a world before and/or after autonomous vehicles come to fruition. In collaboration with the United Kingdom's University of Cambridge, JLR has developed concepts for a 3D head-up display that shows information on the road ahead and a system that projects personalized 3D infotainment for vehicle passengers.  As of right now, hundreds of production vehicles are equipped with two-dimensional head-up displays, some color, others black and white. Using various techniques and different technologies, manufacturers display information in a flat image in front of a driver. Some might find it distracting or unhelpful to have this in the driver's line of sight, and JLR might have found a solution. Rather than wedge the information in between the person and the view ahead, a 3D system that uses augmented reality could display the info onto the road in front of the driver. JLR thinks the system could project navigation directions, safety alerts such as lane departure, hazard detection or other bits typically found in a car's infotainment or instrument cluster. Some might find this to be even more distracting that 2D head-up displays, but to each his or her own. While the 3D head-up display is something that could be used right now, if it were released and passed legal, part two of JLR's 3D technology research is imagined for a life where truly autonomous vehicles are skating across the country. Using head- and eye-tracking technology, the system could lock into the position of numerous people in a vehicle and give each of them a personalized 3D projection "screen." This could be used to track a trip, look up points of interest, or even watch movies. JLR points out this could be used during ride-sharing without bothering others in the vehicle. The work with the Center for Advanced Photonics and Electronics at Cambridge is still in development for now, but it's only a matter of time before 3D tech makes it into cars in some degree.

Land Rover plotting high-performance Disco Sport, Evoque

Jaguar Land Rover is getting serious about performance with its new SVR line of high-output machinery. We've already seen the Range Rover Sport SVR, and we're anticipating more to follow with SVR versions of the new Jaguar XE, Range Rover LWB, outgoing Land Rover Defender and plenty more. The lineup will eventually include performance versions of most, but not all of the British automaker's products. But while the smallest Land Rovers may not get the full-on SVR treatment, JLR reportedly has something in the works. According to Australian website Motoring, Land Rover is watching the segment and considering its options. It sees Audi with its SQ5, BMW planning performance versions of the X3 and X4, and Mercedes plotting an AMG version of the GLC that's set to replace the GLK. The question is just what Land Rover will do. Both the Discovery Sport and Range Rover Evoque are based on the same D8 platform that incorporates transversely mounted inline-fours, so fitting something larger might be prohibitive, but a high-output turbo version of the new Ingenium four-cylinder engine design could do the trick. Considering what the likes of Volvo and Mercedes have managed to do with their high-strung turbo fours, Land Rover's approach could prove to be no slouch at all – even without the 5.0-liter supercharged V8 powering the flagship SVR models. In related news, Autovisie – the automotive section of Dutch newspaper De Telegraaf – projects that an SVR version of the Jaguar F-Type will be among the high-performance models coming up next. Slotting above the F-Type R with its 550 horsepower, the F-Type SVR will be even more powerful. The Project 7 speedster packaged a 575-hp version of the same supercharged V8, potentially pointing the way forward for future SVR models. Featured Gallery Land Rover Range Rover Evoque Autobiography View 17 Photos Related Gallery 2015 Land Rover Discovery Sport View 16 Photos News Source: Motoring.com.au, AutovisieImage Credit: Land Rover Jaguar Land Rover SUV Performance jaguar land rover svr

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."