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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.