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Buy a Jaguar E-Type continuation, get a matching wristwatch

From time to time, automakers release special branded watches. Jaguar and Land Rover are no different. The latest from Land Rover isn't particularly remarkable, but one new Jaguar piece is pretty special. Jaguar partnered with British watchmaker Bremont for a line of watches, the most impressive being a 43mm watch that commemorates Jaguar's continuation series of Lightweight E-Types. Like the cars, only six of the watches will be produced, and they will be offered to the owners of those $1.5 million cars. Each watch features a serial number that matches a corresponding car, and the faces have been designed to look like the instruments aboard the E-Types. The same goes for the hands, which look like the gauge needles. The winding crown also has a tire tread pattern that wraps around the sides, with Jaguar's heritage logo on the top. And these timepieces are built with aluminum left over from the continuation E-Types. On the back is the most impressive part, though. Here is where the watch's automatic winding weight is visible. It's shaped like a vintage steering wheel, and the outer rim is made from real wood. The weight keeps the watch and its exclusive Bremont movement wound. If you can't afford this ultra-limited watch, Bremont has a line of other Jaguar watches with many of the same design cues, at prices ranging from less than $5,000 to more than $11,000. The Land Rover watch is a bit disappointing, since it bears little apparent connection to the vehicles. Zenith, the Swiss company that partnered with Land Rover for the piece, claims the design is inspired by the Range Rover. And Land Rover claims a connection in that a British explorer wore the same series watch while completing an expedition with a pair of Range Rovers. There's also the fact that the watch and the SUV are both made of aluminum, but otherwise, the Zenith watch doesn't look particularly automotive. The box sounds pretty cool, though, since it's fashioned from Land Rover wood and upholstery. Related Video:

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.