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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Jaguar Land Rover data leak reveals employee records, upcoming layoffs

A massive data leak has revealed the personnel files of hundreds of employees at Jaguar Land Rover's factory in Solihull, England. The documents reveal details such as sick days used, disciplinary issues and — most notably — red lines indicating potential firings in the weeks or months ahead. In total, the personal records of more than 600 workers were released. JLR is scrambling to contain the crisis. The breach was first reported by the Huffington Post UK, with the automaker initially claiming the story was "fake news." That publicity gaff certainly didn't help matters, especially for employees staring at their name with a red line slashed across it. Last month, the British automaker had said it would be eliminating roughly 1,000 employees at factories in the U.K. The Solihull plant, which produces models like the Range Rover, Range Rover Sport, Jaguar F-Pace and Jaguar XE, was among those mentioned in the statement. JLR, which is owned by the Indian conglomerate Tata Motors, is facing a steep drop in sales, particularly in its home market. The main culprits include a huge slump in sales of diesel-powered vehicles - a vital part of JLR's business in the U.K. and throughout Europe - along with fears about how the upcoming "Brexit" will affect business operations. In the HuffPost UK story, one worker called the situation "disgusting" and "embarrassing," adding that people at the factory now know whether they, or their colleagues, are soon due to lose their job. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Getty Hirings/Firings/Layoffs Plants/Manufacturing Jaguar Land Rover economy data