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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover signs manufacturing contract with Magna Steyr

Jaguar Land Rover is in the midst of implementing big plans. Those include a raft of new models, and a series of new manufacturing facilities to build them. It seems, however, that the former is outpacing the latter, as the British automaker has just announced a new manufacturing contract to have some of its vehicles built off-site. The latest deal is with Magna Steyr, the contract manufacturer based in Graz, Austria. That could see a Land Rover produced at the same facility that has handled the Mercedes G-Class since 1979, or a Jaguar at the same place that assembled the Aston Martin Rapide until 2012 when production was moved back to the UK. The big question at this point is just what JLR will choose to have Magna build on its behalf. The British automaker isn't saying at this point, but a spokesman confirmed to Autoblog that it will be a future product – not an existing line moved from its current production site to the contract manufacturer, as Mercedes recently did with the R-Class. A timeline wasn't announced at this early stage, either, but we're told it will take about 24 months before new Jaguars or Land Rovers start rolling out of the plant in Austria. Just what those new vehicles will be remains to be seen, but Jaguar Land Rover has a number of new products on their way. It is expected to reveal in the near future a new Defender, a replacement for the current LR4/Discovery, the new Evoque convertible, a new XJ flagship sedan, and possibly a new coupe and convertible to take the place of the old XK. We'll soon see the new Jaguar F-Pace, which may be followed by additional crossovers as well. The company also recently introduced the new XE, XF, and Discovery Sport models, though given the timeframes, they'll almost certainly be produced at JLR's existing facilities. It recently opened its first overseas plant in China, has another one under construction in Brazil, and is also said to be considering a plant in North America on either side of the US-Mexican border. Jaguar Land Rover Signs Contract Manufacturing Agreement With Magna Steyr Whitley, UK - Jaguar Land Rover has agreed a manufacturing partnership with Magna Steyr, an operating unit of Magna International Inc, to build some future vehicles in Graz, Austria.