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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.

2019 Mercedes-Benz G-Class vs big luxury off-roaders: How they compare on paper

During our first drive of the 2019 Mercedes-Benz G-Class, the all-new SUV's product manager was asked to identify competitors that might have been benchmarked in its development. The look on his face was about the same as if someone had asked him to recite King Lear in Klingon. As far as Andreas Hoeppel was concerned, the G 550 and AMG G 63 doesn't actually have a rival, or at least something the engineers and designers thought to compare it against. The G-Class is a G-Class, who cares what the other guys are doing? Well, in case you care, we figured we'd plug the new G-Class' specs into the old Autoblog Comparo Generator 3000 (TM) to see how the G 550 and AMG G 63 compare to the Range Rover and its mightiest SVAutobiography Dynamic model, plus the Lexus LX 570 and Bentley Bentayga V8. Frankly, Heir Hoeppel was onto something as each of these is wildly different. But, they do share some common elements: giant size and weight, ultra-lux interiors, and far more off-roading capability than other luxury SUVs offer and any of its owners are likely to ever utilize. Sad. So enjoy this trip down specification lane, and if you're still left hungry, you can always check out our Range Rover comparison or create your very own comparo. Off-Road Clearances and Capability All the fancy off-roading software and special cameras in the world won't do you a lick of good if your SUV is too close to the ground or has low-hanging body work that'll get easily ripped off. As such, check out each of these uber-SUV's ground clearance, approach and departure angles, and wading/fording depths. In this case, the Range Rover has an advantage due to its air suspension that can raise itself into an Off-Roading height that's a whopping 2 inches higher than the new G-Wagen. Sadly for itself, Lexus only provides figures for its air suspension when in normal height. It could match or surpass the Range Rover for all we know (but doubt it). As Land Rover does provide figures for the Range Rover's approach and departure angles in normal and Off-Road height, you can get an idea of just how much clearance the new G-Wagen has without any fancy (and expensive to fix) raising and lowering air suspension hardware. In fact, its departure angle is better than even the Range Rover's Off-Road height. Bentley doesn't provide any such information despite touting the Bentayga's surprising off-roading talents.